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Revealing Additional Dimensions of Preference Heterogeneity in a Latent Class Mixed Multinomial Logit Model

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  • William Greene
  • David Hensher

Abstract

Latent class models offer an alternative perspective to the popular mixed logit form, replacing the continuous distribution with a discrete distribution in which preference heterogeneity is captured by membership of distinct classes of utility description. Within each class, preference homogeneity is usually assumed, although interactions with observed contextual effects are permissible. A natural extension of the fixed parameter latent class model is a random parameter latent class model which allows for another layer of preference heterogeneity within each class. This article sets out the random parameter latent class model and illustrates its applications using a stated choice data set on alternative freight distribution attribute packages pivoted around a recent trip in Australia.
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Suggested Citation

  • William Greene & David Hensher, 2010. "Revealing Additional Dimensions of Preference Heterogeneity in a Latent Class Mixed Multinomial Logit Model," Working Papers 10-17, New York University, Leonard N. Stern School of Business, Department of Economics.
  • Handle: RePEc:ste:nystbu:10-17
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    References listed on IDEAS

    as
    1. Hensher, David A. & Puckett, Sean M. & Rose, John M., 2007. "Agency decision making in freight distribution chains: Establishing a parsimonious empirical framework from alternative behavioural structures," Transportation Research Part B: Methodological, Elsevier, vol. 41(9), pages 924-949, November.
    2. Rose, John M. & Bliemer, Michiel C.J. & Hensher, David A. & Collins, Andrew T., 2008. "Designing efficient stated choice experiments in the presence of reference alternatives," Transportation Research Part B: Methodological, Elsevier, vol. 42(4), pages 395-406, May.
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    5. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521747387.
    6. Greene, William H. & Hensher, David A., 2003. "A latent class model for discrete choice analysis: contrasts with mixed logit," Transportation Research Part B: Methodological, Elsevier, vol. 37(8), pages 681-698, September.
    7. Sean Puckett & David Hensher & John Rose & Andrew Collins, 2007. "Design and development of a stated choice experiment for interdependent agents: accounting for interactions between buyers and sellers of urban freight services," Transportation, Springer, vol. 34(4), pages 429-451, July.
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