Consumer Perceived Ethicality: An Impression Formation Perspective
Download full text from publisher
References listed on IDEAS
- Spiggle, Susan, 1994. " Analysis and Interpretation of Qualitative Data in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 21(3), pages 491-503, December.
- Brunk, Katja H., 2010. "Exploring origins of ethical company/brand perceptions -- A consumer perspective of corporate ethics," Journal of Business Research, Elsevier, vol. 63(3), pages 255-262, March.
More about this item
KeywordsEthical Consumerism; Impression Formation; Brand Perceptions; Consumer Perceived Ethicality (CPE); Corporate Ethics/CSR; Qualitative Research;
NEP fieldsThis paper has been announced in the following NEP Reports:
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sol:wpaper:2013/57818. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Benoit Pauwels). General contact details of provider: http://edirc.repec.org/data/cebulbe.html .