Consumer Perceived Ethicality: An Impression Formation Perspective
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References listed on IDEAS
- Spiggle, Susan, 1994. " Analysis and Interpretation of Qualitative Data in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 21(3), pages 491-503, December.
- Brunk, Katja H., 2010. "Exploring origins of ethical company/brand perceptions -- A consumer perspective of corporate ethics," Journal of Business Research, Elsevier, vol. 63(3), pages 255-262, March.
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KeywordsEthical Consumerism; Impression Formation; Brand Perceptions; Consumer Perceived Ethicality (CPE); Corporate Ethics/CSR; Qualitative Research;
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