Determinants of Mobile Telecommunication Adoption in the Kurdistan Region of Iraq
This study attempts to analyze Kurdistan Region's potentials in the effective usage of mobile telecommunication. The purpose is to identify the key factors determining the adoption of mobile telephony service. A conceptual model is specified and a number of hypotheses tested with a sample of 1,458 Kurdish mobile phone users in 2010. Discrete choice methodology is used to test two models of mobile telephony acceptance: Choice of Service Providers and Usage Pattern. The results show that Korek is the most favorite service provider in Kurdistan Region and the subscribers are mostly using the service for their work. The finding has implications for competition in the market and flows of investment resources to targeted market segments with potential expansion.
|Date of creation:||Sep 2012|
|Date of revision:||Sep 2012|
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Web page: http://temep.snu.ac.kr/
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- Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
- Bruner, Gordon II & Kumar, Anand, 2005. "Explaining consumer acceptance of handheld Internet devices," Journal of Business Research, Elsevier, vol. 58(5), pages 553-558, May.
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