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Understanding Adoption of Mobile Service Bundles

In: Promoting New Telecom Infrastructures

Author

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  • Harry Bouwman
  • Mark de Reuver
  • Alex Visser

Abstract

Promoting New Telecom Infrastructures examines how current telecom infrastructures are transforming from dedicated networks supporting either voice, data or broadcasting services to converged networks that support a wide variety of communication services, often denoted as Next Generation Networks (NGN). A current key challenge is therefore to define strategies, which can stimulate demand and investments in NGN in order to ensure development of adequate information infrastructures. With contributions from leading authorities in the field, this innovative book explores the three key themes related to this challenge and to strategies for the stimulation of demand and supply for NGN: strategies for expansion of broadband, pricing in NGN and development and pricing of mobile services.

Suggested Citation

  • Harry Bouwman & Mark de Reuver & Alex Visser, 2010. "Understanding Adoption of Mobile Service Bundles," Chapters, in: Morten Falch & Jan Markendahl (ed.), Promoting New Telecom Infrastructures, chapter 13, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:14144_13
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    References listed on IDEAS

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