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Nudging e Salute: un binomio possibile?

Author

Listed:
  • Gianluigi Coppola

    () (Dipartimento di Scienze Economiche e Statistiche, Università degli Studi di Salerno)

  • Margherita Coppola

    ()

Abstract

Il termine inglese nudging viene tradotto in italiano con la locuzione “spinta gentile”. Esso indica un’azione svolta dallo Stato diretta ad incentivare (o disincentivare) comportamenti individuali ritenuti benefici (o nocivi) per il soggetto stesso che li compie. L’ipotesi teorica che sta alla base di tale pratica è che le scelte che il consumatore può compiere non rispondano sempre ai postulati di razionalità propri della teoria neoclassica del consumatore. Si ipotizza l’esistenza di due tipi di consumatore l’Homo Economicus, definito anche “Econ”, che è in grado di compiere scelte che rispettano i postulati propri della teoria neoclassica del consumatore e l’Homo Sapiens, o “Human”, che compie errori sistematici nell’effettuare le proprie scelte. In questo paper, dopo aver esposto i tratti principali del nudging, si analizzano in modo critico gli aspetti teorici e leimplicazioni di policy di tale teoria.

Suggested Citation

  • Gianluigi Coppola & Margherita Coppola, 2013. "Nudging e Salute: un binomio possibile?," Working Papers 3_227, Dipartimento di Scienze Economiche e Statistiche, Università degli Studi di Salerno.
  • Handle: RePEc:sep:wpaper:3_227
    as

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    File URL: http://www.dises.unisa.it/RePEc/sep/wpaper/3_227.pdf
    File Function: First version, 2013
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    References listed on IDEAS

    as
    1. Contoyannis, Paul & Jones, Andrew M., 2004. "Socio-economic status, health and lifestyle," Journal of Health Economics, Elsevier, vol. 23(5), pages 965-995, September.
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    Blog mentions

    As found by EconAcademics.org, the blog aggregator for Economics research:
    1. Nudging e Salute: un binomio possibile?
      by Alessandro Cerboni in Knowledge Team on 2014-11-08 01:03:40

    More about this item

    Keywords

    Nudge; Salute; Stile di vita;

    JEL classification:

    • I10 - Health, Education, and Welfare - - Health - - - General
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • I30 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General

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