تحسين الجودة: أية مقاربة لقطاع الصناعة التقليدية ؟[Improving quality: what approach for the craft sector in Algeria?]

Different actors show good signs of growing awareness about the complex nature of the process of developing handicraft sector. If much time has passed since the implementation of best practices in handicraft production, the basic problem remains centered around product quality. Often and for some time it was thought that the poor quality of craftsmanship is inevitable, and some of it shortcomings are normal. These beliefs still exist even today and are important reasons for the continuing damage. Quality is a prerequisite for improving the competitiveness of small businesses in handicraft sector and their Successful market access. But for many craftsmen, it is difficult to meet quality requirements, especially in light of the increasing number of required standards to protect the health and safety of consumers, and to respond to the buyers needs. Experience has shown that these two elements, quality and standards, open up more business opportunities for developing economies. This paper aims to contribute to the growing body on the promotion of quality in the crafts sector in Algeria, by answering two fundamental questions: is there really a specific approach to improving the quality of craft products and what are those basics? What additional measures can be made to achieve more in the field of quality improvement?