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Innovation in logistics services – halal logistics


  • Jaafar, Harlina Suzana
  • Endut, Intan Rohani
  • Faisol, Nasruddin
  • Omar, Emi Normalina


Purpose: The expansion of liberalization of trade and services has forced companies to consider the global market demand in their competitive strategic planning. Hence, business organisations need to be continuously as innovation could promise potential growth and development so as to gain competitive advantage in being ahead in the market. Specifically, supply chain has always been viewed as the most important areas to be innovated as it would be an effective means to gain efficiencies and eliminate accumulating competitive pressures and thus increasing innovations. Thus, the purpose of this study is to present a case study that demonstrates an innovation created in the logistics services, i.e. halal logistics services, as to fulfil the increasing demand of the customers throughout the world particularly the rising number of Muslim population. Research approach: This study uses case study approach to elaborate the implementation of halal logistics practice. In achieving the objective, related literature concerning the halal concept is reviewed and explained to provide better understandings of the concept and how it is applied to logistics services. The emphasis on the innovativeness of this concept is also included. The data for the case study is gained from in-depth interviews with the corporate and operation managers of two leading logistics service providers in Malaysia, who are the subjects of the case. Findings and Originality: This study found new logistics services that are able to fulfil the growing demand of the customers especially the increasing number of Muslims. This is important as these services have taken into consideration several factors such as comprehensive hygiene practices and thus, is also crucial to other customers. However, understanding the basic concept of halal practice and the rationale of its implementation is very crucial before one can commit to its practice. This study contributes to the advancement of knowledge through the elaboration of a case study, which demonstrates the application of halal concept into logistics service practices. Research impact: This study introduces a new concept of halal logistics, which applies the concept of halal into logistics. The needs to initiate more logistics services that are based on halal concept are crucial in meeting the needs of the increasing demand by the customers. Practical impact: The findings provide insights to the practitioners of the importance in implementating halal logistics services. It also indicates the needs for logistics companies to be innovative in creating more halal logistics services to fulfill these demands.

Suggested Citation

  • Jaafar, Harlina Suzana & Endut, Intan Rohani & Faisol, Nasruddin & Omar, Emi Normalina, 2011. "Innovation in logistics services – halal logistics," MPRA Paper 34665, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:34665

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    References listed on IDEAS

    1. Lin, Yichen & Wang, Yichuan & Yu, Chiahui, 2010. "Investigating the drivers of the innovation in channel integration and supply chain performance: A strategy orientated perspective," International Journal of Production Economics, Elsevier, vol. 127(2), pages 320-332, October.
    2. Rita Gunther McGrath & Ming-Hone Tsai & S. Venkataraman & I. C. MacMillan, 1996. "Innovation, Competitive Advantage and Rent: A Model and Test," Management Science, INFORMS, vol. 42(3), pages 389-403, March.
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    Cited by:

    1. Mohammad Faruk Hossain & Dr. Che Thalbi bt Md. Ismail & Dr. Nazli Mahdzir, 2021. "The Impact of Corporate Social Responsibility in Bangladesh Halal Food Industry," iRASD Journal of Management, International Research Association for Sustainable Development (iRASD), vol. 3(1), pages 69-81, june.
    2. Harlina Suzana Jaafar & Mona Leza Abd Aziz & Muhammad Razif Ahmad & Nasruddin Faisol, 2021. "Creating Innovation in Achieving Sustainability: Halal-Friendly Sustainable Port," Sustainability, MDPI, vol. 13(23), pages 1-21, December.
    3. Nik Kamariah Nik Mat* & Yaty Sulaiman & Noor Hasmini Abd Ghani & Maliani Mohamad, 2018. "Halal Consumption Pattern Determinants: Sequential Mediating effects of Muslim Lifestyle, Trust and Risk Perception," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 444-453:6.
    4. Yusrizal Sufardi Bin Mohd Yunan & Che Aniza Che Well & Lokhman Hakim Osman & Zaleha Yazid & Ahmad Azmi Mohd Ariffin, 2017. "Post Service Quality as Predictor for Halal Warehouse Adopter Satisfaction," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(4), pages 999-1008, April.
    5. Ruangsriroj Thapanee & Suvittawat Adisak, 2021. "The Factors Influencing Value Creation of Halal Logistics Conceptual Framework Development," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 12(2), pages 1-15, August.

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    More about this item


    Halal logistics; innovation; case study;
    All these keywords.

    JEL classification:

    • L8 - Industrial Organization - - Industry Studies: Services
    • L9 - Industrial Organization - - Industry Studies: Transportation and Utilities

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    This paper has been announced in the following NEP Reports:


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