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Using Multiple Senses in Tourism Marketing: The Helsinki Expert, Eckero Line and Linnanmaki Amusement Park Cases

Author

Listed:
  • Isacsson, Annica
  • Alakoski, Leena
  • Bäck, Asta

Abstract

In order to create awareness & motivation among future travellers, tourism communication, should, according to our understanding, not only appeal to the visuals, but to all user senses in an inter medial mix. Hence, smell, sound, touch, taste and sight must be touched, in order for communication to be perceived valuable and interesting, as we argue that the activation of multiple senses enhances the feeling of authenticity and experience. If combined with ration and need, in addition to the involvement of other users, only then can tourism marketing claim to be future-oriented and engaging. According to Lindstrom and Kotler (2005) our understanding of the world, for the most part, is experienced through multiple senses. Our senses are the link to memory and can tap right into emotion. After sight, smell appears to be the most persuasive sense. We will, in this article present a few related cases, our findings and discuss the implications of our findings.

Suggested Citation

  • Isacsson, Annica & Alakoski, Leena & Bäck, Asta, 2009. "Using Multiple Senses in Tourism Marketing: The Helsinki Expert, Eckero Line and Linnanmaki Amusement Park Cases," MPRA Paper 25456, University Library of Munich, Germany, revised 26 Aug 2009.
    • Handle: RePEc:pra:mprapa:25456
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    File URL: https://mpra.ub.uni-muenchen.de/25456/1/MPRA_paper_25456.pdf
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    References listed on IDEAS

    as
    1. Morrin, Maureen & Ratneshwar, S., 2000. "The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands," Journal of Business Research, Elsevier, vol. 49(2), pages 157-165, August.
    2. Coviello, Nicole E. & Brodie, Roderick J. & Munro, Hugh J., 2000. "An investigation of marketing practice by firm size," Journal of Business Venturing, Elsevier, vol. 15(5-6), pages 523-545.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Agapito, Dora & Pinto, Patrícia & Mendes, Júlio, 2017. "Tourists' memories, sensory impressions and loyalty: In loco and post-visit study in Southwest Portugal," Tourism Management, Elsevier, vol. 58(C), pages 108-118.

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    More about this item

    Keywords

    Multiple senses; Marketing communication; Tourism marketing;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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