An investigation of marketing practice by firm size
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References listed on IDEAS
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- Gronroos, Christian, 1999. "Relationship Marketing: Challenges for the Organization," Journal of Business Research, Elsevier, vol. 46(3), pages 327-335, November.
- Smith, Ken G. & Gannon, Martin J. & Grimm, Curtis & Mitchell, Terence R., 1988. "Decision making behavior in smaller entrepreneurial and larger professionally managed firms," Journal of Business Venturing, Elsevier, vol. 3(3), pages 223-232.
- Andrea Bonaccorsi, 1992. "On the Relationship Between Firm Size and Export Intensity," Journal of International Business Studies, Palgrave Macmillan, vol. 23(4), pages 605-635, December.
- Boag, David A., 1987. "Marketing control and performance in early-growth companies," Journal of Business Venturing, Elsevier, vol. 2(4), pages 365-379.
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