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An investigation of marketing practice by firm size

Author

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  • Coviello, Nicole E.
  • Brodie, Roderick J.
  • Munro, Hugh J.

Abstract

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Suggested Citation

  • Coviello, Nicole E. & Brodie, Roderick J. & Munro, Hugh J., 2000. "An investigation of marketing practice by firm size," Journal of Business Venturing, Elsevier, vol. 15(5-6), pages 523-545.
  • Handle: RePEc:eee:jbvent:v:15:y:2000:i:5-6:p:523-545
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    References listed on IDEAS

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    1. Smith, Ken G. & Gannon, Martin J. & Grimm, Curtis & Mitchell, Terence R., 1988. "Decision making behavior in smaller entrepreneurial and larger professionally managed firms," Journal of Business Venturing, Elsevier, vol. 3(3), pages 223-232.
    2. Gronroos, Christian, 1999. "Relationship Marketing: Challenges for the Organization," Journal of Business Research, Elsevier, vol. 46(3), pages 327-335, November.
    3. Boag, David A., 1987. "Marketing control and performance in early-growth companies," Journal of Business Venturing, Elsevier, vol. 2(4), pages 365-379.
    4. Andrea Bonaccorsi, 1992. "On the Relationship Between Firm Size and Export Intensity," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(4), pages 605-635, December.
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    Cited by:

    1. repec:eee:aumajo:v:16:y:2008:i:1:p:30-47 is not listed on IDEAS
    2. Raju, P.S. & Lonial, Subhash C. & Crum, Michael D., 2011. "Market orientation in the context of SMEs: A conceptual framework," Journal of Business Research, Elsevier, vol. 64(12), pages 1320-1326.
    3. Gutiérrez-Villar, Belén & Montero-Simó, María José & Araque-Padilla, Rafael Ángel & Castro-González, Pilar, 2014. "Intensidad exportadora e interacción entre fortalezas del marketing mix: un análisis basado en redes neuronales artificiales || Export Intensity and Interaction between Marketing Mix: An Analysis base," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 18(1), pages 88-111, December.
    4. repec:eee:joreco:v:15:y:2008:i:6:p:429-442 is not listed on IDEAS
    5. Nuntasaree Sukato, 2014. "The Implementation of Market Orientation and Innovation in SMEs," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(5), pages 614-625, May.
    6. Gruber, Marc, 2007. "Uncovering the value of planning in new venture creation: A process and contingency perspective," Journal of Business Venturing, Elsevier, vol. 22(6), pages 782-807, November.
    7. repec:spr:jglont:v:8:y:2018:i:1:d:10.1186_s40497-018-0095-5 is not listed on IDEAS
    8. repec:eee:joreco:v:34:y:2017:i:c:p:326-333 is not listed on IDEAS
    9. Isacsson, Annica & Alakoski, Leena & Bäck, Asta, 2009. "Using Multiple Senses in Tourism Marketing: The Helsinki Expert, Eckero Line and Linnanmaki Amusement Park Cases," MPRA Paper 25456, University Library of Munich, Germany, revised 26 Aug 2009.
    10. repec:ibn:ijmsjn:v:9:y:2017:i:5:p:77-94 is not listed on IDEAS
    11. Ferguson, Jodie L. & Brown, Brian P. & Johnston, Wesley J., 2017. "Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets," Journal of Business Research, Elsevier, vol. 72(C), pages 80-92.
    12. repec:eee:ijrema:v:26:y:2009:i:4:p:314-323 is not listed on IDEAS
    13. repec:eee:iburev:v:27:y:2018:i:3:p:594-609 is not listed on IDEAS
    14. Seo, Joo Hwan & Perry, Vanessa G. & Tomczyk, David & Solomon, George T., 2014. "Who benefits most? The effects of managerial assistance on high- versus low-performing small businesses," Journal of Business Research, Elsevier, vol. 67(1), pages 2845-2852.
    15. Juraj Cheben & Drahoslav Lancaric & Radovan Savov & Marián Tóth, 2015. "Towards Sustainable Marketing: Strategy in Slovak Companies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 855-855, August.
    16. Song, Michael & Wang, Tang & Parry, Mark E., 2010. "Do market information processes improve new venture performance?," Journal of Business Venturing, Elsevier, vol. 25(6), pages 556-568, November.
    17. repec:eee:touman:v:65:y:2018:i:c:p:317-326 is not listed on IDEAS
    18. Athanasios Papadimitriou & Antonios Kargas, 2012. "The relationship between organizational culture and market orientation in the Greek telecommunication companies," Netnomics, Springer, vol. 13(1), pages 1-23, April.
    19. Alina Filip, 2011. "Loyalty Programs. Role, Structure and Potential Benefits," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 1(2), pages 88-93, September.

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