On the Relationship Between Firm Size and Export Intensity
Export marketing literature supports the view that firm size is positively related to export intensity. Although the empirical findings have been mixed, a number of theoretical arguments are used to support this proposition, i.e., international marketing economies of scale, limited managerial and financial resources of small firms, decisionmaker's risk perception. Based on a large survey of the Italian manufacturing industry, the article falsifies the proposition and challenges some widely held assumptions in export marketing literature.© 1992 JIBS. Journal of International Business Studies (1992) 23, 605–635
Volume (Year): 23 (1992)
Issue (Month): 4 (December)
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