IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/14665.html
   My bibliography  Save this paper

Analisi del mercato Italiano del vino Syrah
[Analysis of Italian Market of Syrah Wine]

Author

Listed:
  • Seccia, Antonio
  • Nardone, Gianluca
  • Stasi, Antonio

Abstract

In order to fully understand Syrah wine market in Italy both supply and demand need to be studied. While supply is analyzed with the simple (benchmarking) comparison of the descriptive statistics between Syrah Italian wines and other high quality red Italian wines, the demand is studied econometrically. A double logarithmic approach has been chosen for its simplicity as well as its mathematical tractability, allowing for direct applicability and replicability at industry level. The information retrieved in these analysis results fundamental for the application of appropriate marketing strategies, in order to set the market efficiency at the margin. Findings show exact relationships allowing for price and marketing targets adjustments. Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, describing the competitive context and the Syrah wine sub-sector, would have been also important for the focus of this study for completeness purposes. Nonetheless, the aim of this analysis is to furnish valuable information about supply and demand in order to improve marketing efficiency for the Syrah wine. The contribution of this study to the existing knowledge about Syrah wine market is twofold: methodological because it identifies ad hoc methodologies that are easily applicable by the industry to understand such a “thin” market, and informational because results are directly applicable for marketing strategies.

Suggested Citation

  • Seccia, Antonio & Nardone, Gianluca & Stasi, Antonio, 2008. "Analisi del mercato Italiano del vino Syrah
    [Analysis of Italian Market of Syrah Wine]
    ," MPRA Paper 14665, University Library of Munich, Germany, revised 15 Mar 2009.
  • Handle: RePEc:pra:mprapa:14665
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/14665/1/MPRA_paper_14665.pdf
    File Function: original version
    Download Restriction: no

    References listed on IDEAS

    as
    1. repec:oup:revage:v:25:y:2003:i:1:p:187-202. is not listed on IDEAS
    2. James L. Seale & Mary A. Marchant & Alberto Basso, 2003. "Imports versus Domestic Production: A Demand System Analysis of the U.S. Red Wine Market," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 25(1), pages 187-202.
    3. Pompelli, Gregory K & Heien, Dale, 1991. "Discrete/Continuous Consumer Demand Choices: An Application to the U.S. Domestic and Imported White Wine Markets," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 18(1), pages 117-130.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Syrah; Demand; Supply; Benchmark;

    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:14665. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Joachim Winter) or (Rebekah McClure). General contact details of provider: http://edirc.repec.org/data/vfmunde.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.