An Overview of Needs Theories behind Consumerism
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- Ward, David & Chiari, Claudia, 2008. "Keeping Luxury Inaccessible," MPRA Paper 11373, University Library of Munich, Germany.
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KeywordsMaslow; Herzberg; Needs; Motivation; Having; Being; Uniformity. Diversity; Part A;
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
- A10 - General Economics and Teaching - - General Economics - - - General
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