An Overview Of Needs Theories Behind Consumerism
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- David Ward & Dario Secondi, 2005. "Virtual Branding: Turning a stone into a Jewel," General Economics and Teaching 0507001, EconWPA.
- Ward, David & Chiari, Claudia, 2008. "Keeping Luxury Inaccessible," MPRA Paper 11373, University Library of Munich, Germany.
- Camilo Herrera Mora, 2008. "Las Decisiones De Consumo De La Mujer En Colombia," Observatorio de la Economía Latinoamericana, Grupo Eumed.net (Universidad de Málaga), issue 97, May.
- ., 2008. "Consumers and Policy," Chapters,in: Microeconomic Policy, chapter 5 Edward Elgar Publishing.
- David Ward & Elena Rivani, 2005. "An Overview of Strategy Development Models and the Ward-Rivani Model," General Economics and Teaching 0506002, EconWPA, revised 07 Jun 2005.
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- Camilo Herrera Mora, 2008. "El consumidor gran colombiano," Observatorio de la Economía Latinoamericana, Grupo Eumed.net (Universidad de Málaga), issue 99, June.
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KeywordsMaslow; Herzberg; needs; motivation; having; being; uniformity; diversity;
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
- A10 - General Economics and Teaching - - General Economics - - - General
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