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Analyzing new profit opportunities: a guide to making business projects financially successful

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  • Winther, K. Tobias

Abstract

This book presents a simple, yet very powerful, conceptual framework, which can be used to estimate market sizes, prices and their interdependency for new products based on historical market data for existing products in related areas. Even in situations where insufficient data is available the methods can be used in a semi-quantitative manner to evaluate the market potential for a given product or find ways to improve upon the product to make it more successful in the marketplace. The methods are explained in detail, examples of practical applications are provided; and the foundation in existing economic theory is discussed.

Suggested Citation

  • Winther, K. Tobias, 2008. "Analyzing new profit opportunities: a guide to making business projects financially successful," MPRA Paper 11346, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:11346
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    File URL: https://mpra.ub.uni-muenchen.de/11346/1/MPRA_paper_11346.pdf
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    References listed on IDEAS

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    More about this item

    Keywords

    Business planning; car market; change management; cost; decision making; enabling mindset; enabling technology; innovation; market power; market size; marketing research; modeling; new product adoption; optimization; pricing; profit optimization; profit; radical innovation; risk; risk adjusted value; risk management; scenario planning; strategic planning; strategy; theory-structured learning; technology adoption; utilityscape; value; value chain; value creation; value driver; value net;
    All these keywords.

    JEL classification:

    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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