The Relationships in Marketing: Contribution of a Historical Perspective
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References listed on IDEAS
- N. Sheth, Jagdish & Parvatiyar, Atul, 1995. "Relationship marketing," International Business Review, Elsevier, vol. 4(4), pages 391-396.
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Keywordsrelationships; business-to-business relationships; relationship marketing; CRM;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2008-05-24 (All new papers)
- NEP-HIS-2008-05-24 (Business, Economic & Financial History)
- NEP-MKT-2008-05-24 (Marketing)
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