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Report NEP-MKT-2008-05-24
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Oksana Loginova, 2008, "Exposure Order Effects and Advertising Competition," Working Papers, Department of Economics, University of Missouri, number 0806, May.
- Teresa M. Fernandes & João F. Proença & P.K. Kannan, 2008, "The Relationships in Marketing: Contribution of a Historical Perspective," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 274, May.
- Teresa da Silva Lopes, 2008, "Global Management and the Strategic Role of Brands," Working Papers, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research, number 10, May.