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The `Google Effect' in the FCC's 700 MHz Auction

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  • Sandro Brusco

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  • Giuseppe Lopomo
  • Leslie M. Marx

Abstract

We describe and interpret bidding behavior in FCC Auction 73 for the C-block licenses. These licenses were initially offered subject to an open platform restriction, which was highly valued by firms such as Google. Google entered bids until its bids reached the C-block reserve price, thereby ensuring that the open platform restriction would be applied to the licenses. Later in the auction, other bidders outbid Google, so Google was able to trigger the open platform restriction without having to purchase any of the licenses.
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Suggested Citation

  • Sandro Brusco & Giuseppe Lopomo & Leslie M. Marx, 2008. "The `Google Effect' in the FCC's 700 MHz Auction," Department of Economics Working Papers 08-03, Stony Brook University, Department of Economics.
  • Handle: RePEc:nys:sunysb:08-03
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    File URL: http://www.stonybrook.edu/commcms/economics/research/papers/2005/budcomp.pdf
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Simon Loertscher & Leslie M. Marx & Tom Wilkening, 2015. "A Long Way Coming: Designing Centralized Markets with Privately Informed Buyers and Sellers," Journal of Economic Literature, American Economic Association, vol. 53(4), pages 857-897, December.
    2. Gary Madden & Erik Bohlin & Paitoon Kraipornsak & Thien Tran, 2014. "The determinants of prices in the FCC's 700 MHz spectrum auction," Applied Economics, Taylor & Francis Journals, vol. 46(17), pages 1953-1960, June.
    3. Giuseppe Lopomo & Leslie M. Marx & David McAdams & Brian Murray, 2011. "Carbon Allowance Auction Design: An Assessment of Options for the United States," Review of Environmental Economics and Policy, Association of Environmental and Resource Economists, vol. 5(1), pages 25-43, Winter.
    4. David McAdams & Giuseppe Lopomo & Leslie Marx & Brian Murray, "undated". "Carbon Allowance Auction Design: An Assessment of Options for the U.S," Working Papers 10-64, Duke University, Department of Economics.

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