Asymmetric perception of gains vs non-losses and losses vs non-gains: The causal role of regulatory focus
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References listed on IDEAS
- Kahneman, Daniel & Tversky, Amos, 1979.
"Prospect Theory: An Analysis of Decision under Risk,"
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More about this item
KeywordsLoss-gain asymmetry; regulatory focus; prospect theory; subjective value;
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
- D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2011-12-13 (All new papers)
- NEP-CBE-2011-12-13 (Cognitive & Behavioural Economics)
- NEP-HRM-2011-12-13 (Human Capital & Human Resource Management)
- NEP-UPT-2011-12-13 (Utility Models & Prospect Theory)
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