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More than outcomes: A cognitive dissonance-based explanation of other-regarding behavior

Author

Listed:
  • Astrid Matthey

    (Max Planck Institute of Economics, Jena, Germany)

  • Tobias Regner

    (Max Planck Institute of Economics, Jena, Germany)

Abstract

Recent research has cast some doubt on the general validity of outcome-based models of social preferences. We develop a model based on cognitive dissonance that focuses on the importance of self-image. An experiment (a dictator game variant) tests the model. First, we find that subjects whose choices involve two psychologically inconsistent cognitions indeed report higher levels of experienced conflict and take more time for their decisions (our proxies for cognitive dissonance). Second, we find support for the main model components. An individual's self-image, the sensitivity to cognitive dissonance, and expected behavior of others have a positive effect on other-regarding behavior.

Suggested Citation

  • Astrid Matthey & Tobias Regner, 2011. "More than outcomes: A cognitive dissonance-based explanation of other-regarding behavior," Jena Economics Research Papers 2011-024, Friedrich-Schiller-University Jena.
    • Handle: RePEc:jrp:jrpwrp:2011-024
    as

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    File URL: https://oweb.b67.uni-jena.de/Papers/jerp2011/wp_2011_024.pdf
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    References listed on IDEAS

    as
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    4. Grossman, Zachary, 2010. "Self-Signaling Versus Social-Signaling in Giving," University of California at Santa Barbara, Economics Working Paper Series qt7320x2cp, Department of Economics, UC Santa Barbara.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    social preferences; other-regarding behavior; self-image; experiments; cognitive dissonance; social norms; normative beliefs; expectations;
    All these keywords.

    JEL classification:

    • C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General

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