Scaling Up from Smallholder Agriculture in China, North Branch River Vegetable Cooperative
Zhang Guan liang is a Chinese agricultural entrepreneur, who lives in Fuyang, China. In 2009, he founded North Branch River Vegetable Cooperative, with a vision of creating a vegetable production and distribution entity of significant scale.� He has successfully launched the venture, with more than 200 farmers producing vegetables for it.� Today, he faces significant challenges to further growth; some common to entrepreneurs, others unique to agriculture, and others unique to growing an agricultural venture in China.� The case charts Zhangâ€™s efforts to increase production capacity, access growth capital, and manage food safety issues.� In a larger sense, the case charts the agrifood supply chain struggles that are particularly acute in China today.
|Date of creation:||29 Dec 2012|
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