The Emergence of New and Successful Export Activities in Brazil: Four Case Studies from the Manufacturing and the Agricultural Sector

This paper investigates the emergence of new successful export activities in Brazil through the analysis of four industry case studies: furniture, swimwear, soybeans and grapes. Extensive secondary data research was done to study industries’ historical development and to understand the elements that affect the discovery of new export-oriented activities and their diffusion in the economy. Detailed analysis was carried out to identify the role of public sector in the discovery and diffusion process, if any. Comparison of the four experiences show different models of diffusion and demonstrate how barriers to discovery, spillovers and institutions responses varied dramatically among the cases. The paper tries to extract some general conclusions concerning the role of pioneer firms, external actors and public sector institutions. Some lessons learned are presented aiming to help policymakers to design positive policy interventions in Latin America countries.