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Intangible-Intensive Profile Of A Company: The Key To Outperforming


  • Elena Shakina

    () (National Research University Higher School of Economics)

  • Angel Barajas

    () (National Research University Higher School of Economics)


This study explores corporate strategies regarding intangibles. We argue that companies consciously or unconsciously follow particular investment strategies in intangibles by allocating resources among intangible assets. The key contribution of our research is a new way to classify companies according to intangibles employed. The research question is if intangible-intensive profile exists. For the purpose of our each profile is identified on the intersection of the relevant theory of intellectual capital and empirical investigation. The intellectual capital concept enables elaboration of the framework of each company’s profile. The empirical analysis provides us with the clusters matched with the theoretical framework. The database consists of about 1700 listed European companies observed from 2004 till 2011. The database includes figures from annual statistics and financial reports. The information about intangibles was collected from publicly available sources like company websites, patent and information bureaus, and rating agencies. As a result more than 20 indicators are involved in the analysis. K-means clustering allows us distinguishing four major profiles of intangible-intensive companies. The empirical analysis allows identification of three profiles of companies: two of them (innovative and conservative) represent intangible intensive strategy. The third profile that doesn’t have clear priorities in intangibles was called in this study moderate (low) and was used as a benchmark to examine if intangible-intensive profiles enable better performance.

Suggested Citation

  • Elena Shakina & Angel Barajas, 2014. "Intangible-Intensive Profile Of A Company: The Key To Outperforming," HSE Working papers WP BRP 22/MAN/2014, National Research University Higher School of Economics.
  • Handle: RePEc:hig:wpaper:22man2014

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    References listed on IDEAS

    1. Hirschey, Mark, 1982. "Intangible Capital Aspects of Advertising and R&D Expenditures," Journal of Industrial Economics, Wiley Blackwell, vol. 30(4), pages 375-390, June.
    2. Philippe Aghion & Nick Bloom & Richard Blundell & Rachel Griffith & Peter Howitt, 2005. "Competition and Innovation: an Inverted-U Relationship," The Quarterly Journal of Economics, Oxford University Press, vol. 120(2), pages 701-728.
    3. Gleason, Katherine I. & Klock, Mark, 2006. "Intangible capital in the pharmaceutical and chemical industry," The Quarterly Review of Economics and Finance, Elsevier, vol. 46(2), pages 300-314, May.
    4. Vijaya Murthy & Jan Mouritsen, 2011. "The performance of intellectual capital: Mobilising relationships between intellectual and financial capital in a bank," Accounting, Auditing & Accountability Journal, Emerald Group Publishing, vol. 24(5), pages 622-646, June.
    5. James J. Anton & Dennis A. Yao, 1989. "Split Awards, Procurement, and Innovation," RAND Journal of Economics, The RAND Corporation, vol. 20(4), pages 538-552, Winter.
    6. Angel Barajas & Elena Shakina, 2012. "The Relationship Between Intellectual Capital Quality And Corporate Performances: An Empirical Study Of Russian And European Companies," Economic Annals, Faculty of Economics, University of Belgrade, vol. 57(192), pages 79-98, January –.
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    Cited by:

    1. repec:hig:wpaper:33man2015 is not listed on IDEAS
    2. Sofia N. Paklina & Mariia A. Molodchik & Carlos Jardon, 2017. "Intangible-intensive strategies of Russian companies," HSE Working papers WP BRP 57/MAN/2017, National Research University Higher School of Economics.

    More about this item


    intangibles; strategic profile; companies’ performance;

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • G30 - Financial Economics - - Corporate Finance and Governance - - - General

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