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Intention to support the existence of paranormal phenomena: exploratory comparisons between a psychosociological versus marketing approach
[Intention de soutenir l’existence de phénomènes paranormaux : comparaisons exploratoires entre une approche psychosociologique versus marketing]

Author

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  • Jean-Louis Pernin

    (LERASS - Laboratoire d'Etudes et de Recherches Appliquées en Sciences Sociales - UPVM - Université Paul-Valéry - Montpellier 3 - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse)

Abstract

This preprint is in the form of a data paper. It presents the associated database: issues and possible uses, content, questionnaire, methodology, exploratory results (convergent and nomological validity, typology). The database is the result of a quantitative questionnaire survey (n= 787). It is built on the basis of the theory of reasoned action (TRA ,Fishbein and Ajzen, 1975) extended to past experiences, subjective knowledge and personal identity in termes of of spirituality/paranormal. The dependent variable can be either the intention to support the existence of paranormal phenomena during a discussion; this in a psychosociological approach (TRA) or in an approach developed in marketing around the concept of loyalty (Lichtlé and Plichon, 2008) which integrates a wide variety of dimensions including conative, positive word of mouth and affective. The latter is close to the dimension of personal identity (towards spirituality and the paranormal in our investigation).

Suggested Citation

  • Jean-Louis Pernin, 2022. "Intention to support the existence of paranormal phenomena: exploratory comparisons between a psychosociological versus marketing approach [Intention de soutenir l’existence de phénomènes paranorma," Working Papers hal-03544450, HAL.
    • Handle: RePEc:hal:wpaper:hal-03544450
    Note: View the original document on HAL open archive server: https://hal.science/hal-03544450
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    3. Douglas A MacDonald & Harris L Friedman & Jacek Brewczynski & Daniel Holland & Kiran Kumar K Salagame & K Krishna Mohan & Zuzana Ondriasova Gubrij & Hye Wook Cheong, 2015. "Spirituality as a Scientific Construct: Testing Its Universality across Cultures and Languages," PLOS ONE, Public Library of Science, vol. 10(3), pages 1-38, March.
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