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La Valeur Apportée Par Un Réseau Social Brick And Mortar : Les Points Passerelle Du Crédit Agricole

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  • Anne Julien

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Les banques mutualistes à force de vouloir grandir ont souvent perdu de vue les valeurs qui ont prévalues à leur fondation. Le Crédit Agricole, et tout particulièrement sa caisse Nord Est, a développé un réseau social, qui loin d'être virtuel, crée une solidarité concrète entre de nombreuses parties prenantes. L'auteur analyse dans le détail les performances économiques et sociales de ce réseau en utilisant la logique de " service dominant ", et pose la question de l'évolution de ce type de structure en période de crise.

Suggested Citation

  • Anne Julien, 2013. "La Valeur Apportée Par Un Réseau Social Brick And Mortar : Les Points Passerelle Du Crédit Agricole," Post-Print halshs-00874719, HAL.
    • Handle: RePEc:hal:journl:halshs-00874719
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00874719
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    References listed on IDEAS

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    1. Mark Granovetter, 2005. "The Impact of Social Structure on Economic Outcomes," Journal of Economic Perspectives, American Economic Association, vol. 19(1), pages 33-50, Winter.
    2. Bert Scholtens, 2006. "Finance as a Driver of Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 68(1), pages 19-33, September.
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