IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-00685641.html
   My bibliography  Save this paper

Comment réduire la distance perçue vis-à-vis d'une cause humanitaire ? L'influence de l'abstraction linguistique et de la valence d'un message

Author

Listed:
  • Alice Audrezet

    () (DRM - Dauphine Recherches en Management - Université Paris-Dauphine - CNRS - Centre National de la Recherche Scientifique)

  • Gwarlann Caffier de Kerviler

    () (DRM ERMES - DRM - Dauphine Recherches en Management - Université Paris-Dauphine - CNRS - Centre National de la Recherche Scientifique - ESSEC Business School - Essec Business School)

Abstract

This research aims at showing the impact of the level of abstraction and valence of a message on proximity to a humanitarian "cause". We hypothesized and found that a Positive Abstract message leads to more proximity to a humanitarian "cause" compared to a Positive Concrete message while a Negative Concrete message creates more proximity than a Negative Abstract message. Our results extend the findings of the Construal Level Theory (Liberman and Trope, 1998; Trope and Liberman, 2003) and detail how linguistically biased messages impact recipients of such messages. It provides guidelines to managers of organizations supporting humanitarian "causes" to increase the efficiency of their messages.

Suggested Citation

  • Alice Audrezet & Gwarlann Caffier de Kerviler, 2011. "Comment réduire la distance perçue vis-à-vis d'une cause humanitaire ? L'influence de l'abstraction linguistique et de la valence d'un message," Post-Print halshs-00685641, HAL.
  • Handle: RePEc:hal:journl:halshs-00685641
    Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00685641
    as

    Download full text from publisher

    File URL: https://halshs.archives-ouvertes.fr/halshs-00685641/document
    Download Restriction: no

    References listed on IDEAS

    as
    1. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1981. " Designing Research for Application," Journal of Consumer Research, Oxford University Press, vol. 8(2), pages 197-207, September.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Construal Level Theory; Psychological Distance; Théorie des niveaux de représentation; distance psychologique; abstraction;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00685641. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CCSD). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.