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Conspicuous anticonsumption : valorizing through the invisible
[Anti-consommation ostentatoire : la valorisation de l'invisible]

Author

Listed:
  • Nadège Ianni

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Aurélie Kessous

  • Pierre Valette-Florence

Abstract

Conspicuous behaviour can also apply to anticonsumption! This paper explores forms of ostentatious behavior on profiles of known anti-consumers (Iyer & Muncy, 2009). Nineteen interviews reveal an invisible ostentatious behavior: snobbism. It can express humanist or ecological values as well as mask more individualistic motivations.

Suggested Citation

  • Nadège Ianni & Aurélie Kessous & Pierre Valette-Florence, 2025. "Conspicuous anticonsumption : valorizing through the invisible [Anti-consommation ostentatoire : la valorisation de l'invisible]," Post-Print hal-05385545, HAL.
    • Handle: RePEc:hal:journl:hal-05385545
    Note: View the original document on HAL open archive server: https://hal.science/hal-05385545v1
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    References listed on IDEAS

    as
    1. Rajesh Iyer & James A. Muncy, 2016. "Attitude toward Consumption and Subjective Well-Being," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(1), pages 48-67, March.
    2. Iyer, Rajesh & Muncy, James A., 2009. "Purpose and object of anti-consumption," Journal of Business Research, Elsevier, vol. 62(2), pages 160-168, February.
    3. H. Leibenstein, 1950. "Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 64(2), pages 183-207.
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