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Le développement du véhicule électrique en Chine : réalités du marché et dynamiques réglementaires

Author

Listed:
  • Bo Chen
  • Christophe Midler
  • Joël Ruet

    (CEPN - Centre d'Economie de l'Université Paris Nord - LABEX ICCA - UP13 - Université Paris 13 - Université Sorbonne Nouvelle - Paris 3 - CNRS - Centre National de la Recherche Scientifique - UPCité - Université Paris Cité - Université Sorbonne Paris Nord - CNRS - Centre National de la Recherche Scientifique - Université Sorbonne Paris Nord)

Abstract

Dans cet article, nous étudierons le développement du véhicule électrique en Chine et ses conséquences sur les stratégies des constructeurs globaux. Nos résultats montrent d'abord l'importance, à côté d'un marché régulé exigu, d'un marché informel de véhicules électriques low cost. Ils montrent quelle va être la dynamique du fossé entre ces deux marchés à la lumière des politiques chinoises en matière de normalisation de la mobilité automobile. Nous expliciterons par ailleurs les problématiques que posent ces dynamiques au regard des stratégies des constructeurs globaux. Alors que la littérature sur les stratégies des multinationales dans les pays émergents se concentre généralement sur la question des valeurs d'usage pour les clients des produits de ces pays, nous montrerons également l'importance d'une prise en compte des modes de régulation qui déterminent fortement la dynamique de ces marchés.

Suggested Citation

  • Bo Chen & Christophe Midler & Joël Ruet, 2018. "Le développement du véhicule électrique en Chine : réalités du marché et dynamiques réglementaires," Post-Print hal-03085769, HAL.
    • Handle: RePEc:hal:journl:hal-03085769
    DOI: 10.3917/geco1.131.0069
    Note: View the original document on HAL open archive server: https://hal.science/hal-03085769
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    References listed on IDEAS

    as
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