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My bibliography Save this paperThe paradox of the distribution of luxury brands regarding e-shopping: Cluster analysis and evolution of consumers’ attitudes and behaviors according to their profile and levels of luxury
[Le paradoxe de la distribution des marques de luxe face à l'e- commerce : proposition d'une typologie de consommateurs et de son évolution dans le temps]
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Note: View the original document on HAL open archive server: https://hal.parisnanterre.fr/hal-01525468
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References listed on IDEAS
- Nueno, Jose Luis & Quelch, John A., 1998. "The mass marketing of luxury," Business Horizons, Elsevier, vol. 41(6), pages 61-68.
- Dion, Delphine & Arnould, Eric, 2011. "Retail Luxury Strategy: Assembling Charisma through Art and Magic," Journal of Retailing, Elsevier, vol. 87(4), pages 502-520.
- Jean-Noël Kapferer & Vincent Bastien, 2008. "Luxe oblige," Post-Print hal-00786816, HAL.
- Bernard Dubois & Sandor Czellar & Gilles Laurent, 2005. "Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries," Marketing Letters, Springer, vol. 16(2), pages 115-128, April.
- Sandor Czellar & Gilles Laurent & Bernard Dubois, 2005. "Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries," Post-Print hal-00458399, HAL.
- Gilles Laurent & Bernard Dubois, 1996. "The Functions of Luxury: A Situational Approach to Excursionism," Post-Print hal-00458452, HAL.
- Virginie de Barnier & Sandrine Falcy & Pierre Valette-Florence, 2012. "Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands," Post-Print halshs-00786023, HAL.
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More about this item
Keywords
Luxe; e-commerce; typologie des consommateurs; niveaux de luxe;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2017-10-01 (Marketing)
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