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Report NEP-MKT-2017-10-01
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Nanik Hariyana, 2017, "FMCG Product Endorser Advertising Variable Affect the Purchase Decisions and Brand Loyalty in the Community in the Korwil Jember," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr156, Jun.
- Bunga Indah Bayunitri, 2017, "Analysis of The Effect of Digital Word of Mouth (WOM) Marketing To Customer Purchase Decision," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr157, Jul.
- Aurélie Kessous & Fanny Magnoni & Pierre Valette-Florence, 2016, "Brand Nostalgia and Consumers Relationships to Luxury Brands : A Continuous and Categorical Moderated Mediation Approach," Post-Print, HAL, number hal-01472020, DOI: 10.1007/978-3-319-40643-5_21.
- Item repec:cwl:cwldpp:3003 is not listed on IDEAS anymore
- Raden Agoeng Bhimasta, 2017, "Exploring Consumer Decision-making Processes Regarding the Adoption of Mobile Payments: A Qualitative Study," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr159, Jun.
- Isabelle Vidali & Abdelmajid Amine, 2015, "" But... I don't dress him with ruffles " : a qualitative research on mothers' cross-gender consumption for their son(s)," Post-Print, HAL, number hal-01403138, Nov.
- Pio Baake & Helene Naegele, 2017, "Competition between For-Profit and Industry Labels: The Case of Social Labels in the Coffee Market," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 1686.
- Budi Eko Soetjipto, 2017, "The Impact of Earthquake/Tsunami Threat on Land Prices in Padang, West Sumatera, Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jber141, Jun.
- Nathalie Veg-Sala & Angy Geerts, 2015, "The paradox of the distribution of luxury brands regarding e-shopping: Cluster analysis and evolution of consumers’ attitudes and behaviors according to their profile and levels of luxury
[Le paradoxe de la distribution des marques de luxe face à ," Post-Print, HAL, number hal-01525468, Oct. - Yongyou Nie & Enci Wang & Qinxin Guo & Junyi Shen, 2017, "Examining Shanghai Consumer Preferences for Electric Vehicles and Their Attributes," Discussion Paper Series, Research Institute for Economics & Business Administration, Kobe University, number DP2017-21, Sep.
- Caroline Lancelot Miltgen & Jörg Henseler & Carsten Gelhard & Aleš Popovič, 2016, "Introducing new products that affect consumer privacy: A mediation model," Post-Print, HAL, number hal-01528464, DOI: 10.1016/j.jbusres.2016.04.015.
- Philippe Jean-Pierre & David Perrain, 2016, "France, tourism," Post-Print, HAL, number hal-01484933, DOI: 10.1007/978-3-319-01669-6_520-1.
- Vincent Boyer & Lucile Chartain & Leïla Damak & Pascale Ertus & Florence Gourlay & Claire Mahéo & Clément Marinos & Christine Bougeard-Delfosse, 2017, "L’opportunité d’un label « Bretagne Sud » : Entre reconnaissance par les acteurs et nécessité d’incertitude," Post-Print, HAL, number hal-01587818, Jan.