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Online communities of payments and consumer behaviour


  • Olivier Hueber

    () (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis - UCA - Université Côte d'Azur - CNRS - Centre National de la Recherche Scientifique)


This paper asserts that the online communities of electronic money (e-money) users affect the traditional mechanisms of price determination by introducing anonymity in money payments. By studying the Second Life case it is possible to show the main characteristics of such a communities and raise new questions linked to the online behaviours of the consumers. In the aim of shedding light on the online consumer behaviour we turn to Thorstein Veblen works and to network externalities concepts.

Suggested Citation

  • Olivier Hueber, 2008. "Online communities of payments and consumer behaviour," Post-Print hal-00440942, HAL.
  • Handle: RePEc:hal:journl:hal-00440942
    DOI: 10.1109/DEXA.2008.152
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    References listed on IDEAS

    1. H. Leibenstein, 1950. "Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand," The Quarterly Journal of Economics, Oxford University Press, vol. 64(2), pages 183-207.
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