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Market Power And Willingness To Pay In Network Industries: Evidence From Payment Cards Within Multiproduct Banking

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Abstract

Theoretical contributions on network industries have been numerous. However, there is a lack of sufficient empirical evidence which would assist related policymaking. This is the case of payment cards markets. This paper employs a unique database to analyze changes in market power and consumers' willingness to pay resulting from the introduction of payment cards in a multiproduct banking technology. Our findings indicate that any rise in bank market power from payment cards is associated to a greater increase in consumers' willingness to pay. Any antitrust intervention which does not take into account such welfare effects could be misguided.

Suggested Citation

  • Santiago Carbó-Valverde & José Manuel Liñares-Zegarra & Francisco Rodríguez-Fernández, 2007. "Market Power And Willingness To Pay In Network Industries: Evidence From Payment Cards Within Multiproduct Banking," FEG Working Paper Series 07/01, Faculty of Economics and Business (University of Granada).
    • Handle: RePEc:gra:fegper:07/01
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    More about this item

    Keywords

    Card payments; bank market power; willingness to pay; multiproduct technology; network industries.;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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