Shopper’s behavioural responses to ‘front-of-pack’ nutrition logo formats: GDA Diet-Logo vs. 6 alternative Choice-Logos
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More about this item
Keywords
FOOD CONSUMPTION; NUTRITIONAL LABELLING; FOOD POLICY; FRAMED FIELD EXPERIMENT; BEHAVIOURAL ECONOMICS;All these keywords.
JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- D18 - Microeconomics - - Household Behavior - - - Consumer Protection
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
- C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
NEP fields
This paper has been announced in the following NEP Reports:- NEP-EXP-2020-02-24 (Experimental Economics)
- NEP-MKT-2020-02-24 (Marketing)
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