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Vertical coordination in high-value commodities

  • Birthal, Pratap S.
  • Joshi, P. K.
  • Gulati, Ashok

"Rising per capita income, urbanization and globalization are changing the consumption basket in the developing countries towards high-value commodities (like fruits & vegetables, milk, meat, poultry, fish, etc.). This paper explores how smallholders can benefit from the emerging opportunities from a silent demand-driven changes in high-value agriculture in India. The study examines the institutional mechanisms adopted by different firms to integrate small producers of milk, broilers and vegetables in supply chain and their effects on producers' transaction costs and farm profitability. The study finds that the innovative institutional arrangements in the form of contract farming have considerably reduced transaction costs and improved market efficiency to benefit the smallholders. The study does not find any bias against smallholders in contract farming. Also, the study does not find that the relevant firms have exploited their monopsonistic position by paying lower prices to farmers. On the contrary, contract producers were found enjoying benefits of assured procurement of their produce and higher prices. The study lists policy hurdles in scaling up the innovative models of vertical coordination in high-value food commodities" Authors' Abstract

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Paper provided by International Food Policy Research Institute (IFPRI) in its series MTID discussion papers with number 85.

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Date of creation: 2005
Date of revision:
Handle: RePEc:fpr:mtiddp:85
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  1. Steven Were Omamo, 1998. "Transport Costs and Smallholder Cropping Choices: An Application to Siaya District, Kenya," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(1), pages 116-123.
  2. Hans Binswanger, 1980. "Attitudes toward risk: Experimental measurement in rural india," Artefactual Field Experiments 00009, The Field Experiments Website.
  3. Narayanan, Sudha & Gulati, Ashok, 2002. "Globalization and the smallholders," MTID discussion papers 50, International Food Policy Research Institute (IFPRI).
  4. Jill E. Hobbs, 1997. "Measuring the Importance of Transaction Costs in Cattle Marketing," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(4), pages 1083-1095.
  5. Pingali, Prabhu L. & Rosegrant, Mark W., 1995. "Agricultural commercialization and diversification: processes and policies," Food Policy, Elsevier, vol. 20(3), pages 171-185, June.
  6. Martinez, Stephen W., 2002. "Vertical Coordination Of Marketing Systems: Lessons From The Poultry, Egg, And Pork Industries," Agricultural Economics Reports 34051, United States Department of Agriculture, Economic Research Service.
  7. Hemme, Torsten & Garcia, Otto & Saha, Amit, 2003. "A Review of Milk Production in India with Particular Emphasis on Small-Scale Producers," PPLPI Working Papers 23777, Food and Agriculture Organization of the United Nations, Pro-Poor Livestock Policy Initiative.
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