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Measuring the Value of Free Digital Goods

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  • Poquiz, John Lourenze

Abstract

The goal of this research is to estimate and examine the value derived by households from the utilization of free digital goods. For this exercise, we estimate value from the final consumption of three forms of free digital goods: videoconferencing, personal email, and online news. As our measurement strategy, we employ the prices of “premium” or paid internet goods as a proxy for the value from their free counterparts. We also use hedonic regression in order to extract the value of the ‘free component’ of these goods and untangle them from the value of the premium exclusive components. Our estimates show that in 2020, the aggregate gross value derived by households from the consumption of the three digital services was between £7.0 billion and £25.4 billion, which is 1.1 to 2 percent of household final consumption expenditures. We also observe that the value derived by households from consuming these goods is growing much faster than HFCE. Our estimates show that in 2020, the initial year of the COVID pandemic, real household final consumption decline would have been 0.07 to 0.13 percentage points slower had the value of the three digital goods been incorporated in the estimates.

Suggested Citation

  • Poquiz, John Lourenze, 2023. "Measuring the Value of Free Digital Goods," Discussion Papers escoe-dp-2023-16, Economic Statistics Centre of Excellence.
  • Handle: RePEc:eoe:escoed:escoe-dp-2023-16
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    References listed on IDEAS

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    Keywords

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    JEL classification:

    • C13 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Estimation: General
    • C82 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Macroeconomic Data; Data Access
    • D60 - Microeconomics - - Welfare Economics - - - General
    • E01 - Macroeconomics and Monetary Economics - - General - - - Measurement and Data on National Income and Product Accounts and Wealth; Environmental Accounts
    • O47 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity - - - Empirical Studies of Economic Growth; Aggregate Productivity; Cross-Country Output Convergence

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