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Generation or culture? Work attitude drivers: An analysis in Latin America and Iberian countries

Author

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  • Susaeta, Lourdes

    (IESE Business School)

  • Pin, Jose R.

    (IESE Business School)

  • Gallifa, Angela

    (IESE Business School)

Abstract

This paper concerns the work attitude drivers within the current scenario taking into account two different factors of influence, the culture and the generation of each individual. To belong to a given generation can affects individuals work attitudes as well as to belong to a given culture. The study considers these two factors in order to analyse five dimensions that are sources of work attitudes: vital project, professional ethics, attitude towards authority, leadership and corporate commitment. The paper draws upon a sample comprising Latin American countries and Iberian countries. Through the analysis of almost one thousand people, the results show the great differences in terms of generation and culture specially when focusing on vital project. The most relevant conclusion is that Latin America can not be considered as a whole in terms of individual work attitude. There is a wide diversity referred to this matter within this continent and managers should have this issue into account for improving employee motivation.

Suggested Citation

  • Susaeta, Lourdes & Pin, Jose R. & Gallifa, Angela, 2011. "Generation or culture? Work attitude drivers: An analysis in Latin America and Iberian countries," IESE Research Papers D/919, IESE Business School.
    • Handle: RePEc:ebg:iesewp:d-0919
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    References listed on IDEAS

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    1. Manuel Vallejo, 2008. "Is the Culture of Family Firms Really Different? A Value-based Model for Its Survival through Generations," Journal of Business Ethics, Springer, vol. 81(2), pages 261-279, August.
    2. Wanxian Li & Xinmei Liu & Weiwu Wan, 2008. "Demographic Effects of Work Values and Their Management Implications," Journal of Business Ethics, Springer, vol. 81(4), pages 875-885, September.
    3. Randall, Donna M., 1993. "Cross-cultural research on organizational commitment: A review and application of Hofstede's Value Survey Module," Journal of Business Research, Elsevier, vol. 26(1), pages 91-110, January.
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    Cited by:

    1. Susaeta, Lourdes & Suárez Ruz, Esperanza & Gutiérrez-Martínez, Isis & Idrovo Carlier, Sandra & Pin, José Ramon, 2015. "A Comparative Analysis of Youth Labor Market Exclusion," IESE Research Papers D/1100, IESE Business School.
    2. Katherina Kuschel, 2019. "Women Founders in the Technology Industry: The Startup-Relatedness of the Decision to Become a Mother," Administrative Sciences, MDPI, vol. 9(2), pages 1-17, April.
    3. Guzman, Felipe A. & Espejo, Alvaro, 2015. "Dispositional and situational differences in motives to engage in citizenship behavior," Journal of Business Research, Elsevier, vol. 68(2), pages 208-215.

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