Measuring and modeling the (limited) consistency of free choice attitude questions
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References listed on IDEAS
- Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
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More about this item
Keywordssurvey reliability; attitude measurement; stochastic models; beta-binomial model; brand image; market research;
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2002-11-28 (All new papers)
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