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Multinationals in their communities: A social capital approach to corporate citizenship projects

Author

Listed:
  • Ian Jones
  • Michael Pollitt
  • David Bek

Abstract

The objectives of this research are to provide new ways of thinking about and measuring the extent and effectiveness of multinational company efforts to contribute to society via their corporate citizenship (CC) (or corporate social responsibility - CSR) programmes. It uses as its method of analysis the emerging literature relating to the theory and measurement of social capital. The paper summarises the findings of a forthcoming book (from Palgrave, 2007). We begin by discussing the concept of corporate citizenship in the context of the multinational. We go on to introduce the concept of social capital employed in the study. Next we summarise our case study evidence with cases from Anglo American and Diageo. Following this, we review our statistical and econometric analysis which maps the community engagements of UK multinationals in South Africa, US multinationals in Mexico and EU multinationals in Poland. We demonstrate the usefulness for analysis of social capital thinking in this context and make suggestions for future work.

Suggested Citation

  • Ian Jones & Michael Pollitt & David Bek, 2006. "Multinationals in their communities: A social capital approach to corporate citizenship projects," Working Papers wp337, Centre for Business Research, University of Cambridge.
    • Handle: RePEc:cbr:cbrwps:wp337
    Note: PRO-2
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    References listed on IDEAS

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    1. repec:bla:jecsur:v:14:y:2000:i:5:p:629-53 is not listed on IDEAS
    2. Stephen Knack & Philip Keefer, 1997. "Does Social Capital Have an Economic Payoff? A Cross-Country Investigation," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 112(4), pages 1251-1288.
    3. David Bek & Ian W Jones & Michael J Pollitt, 2005. "How do Multinationals Build Social Capital? Diageo's Corporate Citizenship Programme," Working Papers wp302, Centre for Business Research, University of Cambridge.
    4. I Jones & C.M Nyland & M.G Pollitt, 2001. "How do Multinationals Build Social Capital? Evidence from South Africa," Working Papers wp220, Centre for Business Research, University of Cambridge.
    5. Ian W. Jones & Chris M. Nyland & Michael G. Pollitt, 2004. "Multinationals in Developing Communities: how EU Multinationals build Social Capital in Poland," Working Papers wp285, Centre for Business Research, University of Cambridge.
    6. Ian W. Jones & Michael G. Pollitt & David Bek, 2007. "Multinationals in their Communities," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-21105-6, March.
    7. Ian Jones & Michael Pollitt & Chris Nyland, 2002. "How do multinationals build social capital? Evidence from Mexico," Working Papers wp249, Centre for Business Research, University of Cambridge.
    8. Edward L. Glaeser & David Laibson & Bruce Sacerdote, 2002. "An Economic Approach to Social Capital," Economic Journal, Royal Economic Society, vol. 112(483), pages 437-458, November.
    9. Ian W. Jones & Michael G. Pollitt & David Bek, 2007. "Social Capital and Multinationals," Palgrave Macmillan Books, in: Multinationals in their Communities, chapter 4, pages 90-128, Palgrave Macmillan.
    10. Ian W. Jones & Michael G. Pollitt & David Bek, 2007. "Multinationals in their Communities: A Social Capital Approach to Corporate Citizenship Projects," Palgrave Macmillan Books, in: Multinationals in their Communities, chapter 1, pages 1-19, Palgrave Macmillan.
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    Citations

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    Cited by:

    1. Bojana Radovanovic & Filip Brkovic & Slavica Stevanovic, 2011. "Corporate Social Responsibility as a Tool for Smart, Sustainable and Inclusive Growth," Book Chapters, in: Mirjana Radovic Markovic & Srdjan Redzepagic & João Sousa Andrade & Paulino Teixeira (ed.), Serbia and the European Union: Economic Lessons from the New Member States, edition 1, volume 1, chapter 25, pages 396-406, Institute of Economic Sciences.
    2. Ioanna Boulouta & Christos Pitelis, 2014. "Who Needs CSR? The Impact of Corporate Social Responsibility on National Competitiveness," Journal of Business Ethics, Springer, vol. 119(3), pages 349-364, February.
    3. Felix Martin, 2011. "Human Development and the Pursuit of the Common Good: Social Psychology or Aristotelian Virtue Ethics?," Journal of Business Ethics, Springer, vol. 100(1), pages 89-98, March.
    4. Peter Heslam & Ian Jones & Michael Pollitt, 2009. "How a Social Capital Approach can help Multinationals show Ethical Leadership," Working Papers wp388, Centre for Business Research, University of Cambridge.
    5. Ian W. Jones & Michael G. Pollitt, 2016. "How UK Banks are Changing Their Corporate Culture & Practice Following the Financial Crisis of 2007-08," Working Papers wp482, Centre for Business Research, University of Cambridge.
    6. Zivka Przulj & Bojana Radovanovic, 2012. "Affirmation of Principles and Improved Corporate Governance in Serbia - Business Ethics and Corporate Social Responsibility," Book Chapters, in: João Sousa Andrade & Marta C. N. Simões & Ivan Stosic & Dejan Eric & Hasan Hanic (ed.), Managing Structural Changes - Trends and Requirements, edition 1, volume 1, chapter 18, pages 346-359, Institute of Economic Sciences.
    7. Ian W. Jones & Michael G. Pollitt & David Bek, 2007. "Multinationals in their Communities: A Social Capital Approach to Corporate Citizenship Projects," Palgrave Macmillan Books, in: Multinationals in their Communities, chapter 1, pages 1-19, Palgrave Macmillan.
    8. Klein, Peter G. & Mahoney, Joseph T. & McGahan, Anita M. & Pitelis, Christos N., 2009. "Toward a Theory of Public Entrepreneurship," Working Papers 09-0106, University of Illinois at Urbana-Champaign, College of Business.

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    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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