How do Multinationals Build Social Capital? Diageo's Corporate Citizenship Programme
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- Ian Jones & Michael Pollitt & David Bek, 2006. "Multinationals in their communities: A social capital approach to corporate citizenship projects," Working Papers wp337, Centre for Business Research, University of Cambridge.
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Keywordssocial capital; corporate citizenship; Diageo; community programmes.;
- M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
- Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification
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