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2013 EPRG Public Opinion Survey: Smart Energy Survey — Attitudes and Behaviours

  • Musiliu 0. Oseni
  • Michael G. Poilitt
  • David M. Retner
  • Laura-Lucia Richter
  • Kong Chyong

We present results of the 2013 Energy Policy Research Group (EPRG) public opinion survey on smart metering and consumption behaviour. Our survey examines the energy consumption awareness and attitudes of the British public, the effect of peers on consumption behaviour, the potential for consumer engagement and consumer acceptance of various energy saving measures. wherever possible, comparisons were made to EPRG public opinion surveys from 2006, 2008 and 2010. The share of individuals that would not want their consumption data recorded at all has gone down from 2010 levels from 30% to 22% although numerous concerns remain. Smart devices do lead to behavioural response but the challenge is the sustainability of this behaviour change over time. The share of electricity monitor householders that read the monitor at least once in a week is 26%, compared to less than 5% of non-monitor households that reported checking their meters at least once a week. However, the reading habit declines over time. Peer influence is not found to have strong impacts on behaviour change. Affordable and user friendly applications on smart phones that inform people of their consumption are seen as promising tools to raise awareness and induce behaviour chan9e. There is scope for shifting load off-peak through smart technologies that minimise impact on availability and functionality, and guarantee consumer privacy.

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File URL: http://www.econ.cam.ac.uk/research/repec/cam/pdf/cwpe13S2.pdf
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Paper provided by Faculty of Economics, University of Cambridge in its series Cambridge Working Papers in Economics with number 1352.

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Date of creation: 12 Apr 2013
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Handle: RePEc:cam:camdae:1352
Contact details of provider: Web page: http://www.econ.cam.ac.uk/index.htm

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  1. Platchkov, L. M. & Pollitt, M. G., 2011. "The Economics of Energy (and Electricity) Demand," Cambridge Working Papers in Economics 1137, Faculty of Economics, University of Cambridge.
  2. Faruqui, Ahmad & Sergici, Sanem & Sharif, Ahmed, 2010. "The impact of informational feedback on energy consumption—A survey of the experimental evidence," Energy, Elsevier, vol. 35(4), pages 1598-1608.
  3. Platchkov, L. & Pollitt, M. G. & Reiner, D. & Shaorshadze, I., 2011. "2010 EPRG Public Opinion Survey: Policy Preferences and Energy Saving Measures," Cambridge Working Papers in Economics 1149, Faculty of Economics, University of Cambridge.
  4. A. Meltzer & Peter Ordeshook & Thomas Romer, 1983. "Introduction," Public Choice, Springer, vol. 41(1), pages 1-5, January.
  5. Chris Wilson & Catherine Waddams Price, 2007. "Do Consumers Switch to the Best Supplier?," Working Papers 07-6, Centre for Competition Policy, University of East Anglia.
  6. Krishnamurti, Tamar & Schwartz, Daniel & Davis, Alexander & Fischhoff, Baruch & de Bruin, Wändi Bruine & Lave, Lester & Wang, Jack, 2012. "Preparing for smart grid technologies: A behavioral decision research approach to understanding consumer expectations about smart meters," Energy Policy, Elsevier, vol. 41(C), pages 790-797.
  7. Ian Ayres & Sophie Raseman & Alice Shih, 2009. "Evidence from Two Large Field Experiments that Peer Comparison Feedback Can Reduce Residential Energy Usage," NBER Working Papers 15386, National Bureau of Economic Research, Inc.
  8. Vassileva, Iana & Wallin, Fredrik & Dahlquist, Erik, 2012. "Understanding energy consumption behavior for future demand response strategy development," Energy, Elsevier, vol. 46(1), pages 94-100.
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