2013 EPRG Public Opinion Survey: Smart Energy Survey — Attitudes and Behaviours
We present results of the 2013 Energy Policy Research Group (EPRG) public opinion survey on smart metering and consumption behaviour. Our survey examines the energy consumption awareness and attitudes of the British public, the effect of peers on consumption behaviour, the potential for consumer engagement and consumer acceptance of various energy saving measures. wherever possible, comparisons were made to EPRG public opinion surveys from 2006, 2008 and 2010. The share of individuals that would not want their consumption data recorded at all has gone down from 2010 levels from 30% to 22% although numerous concerns remain. Smart devices do lead to behavioural response but the challenge is the sustainability of this behaviour change over time. The share of electricity monitor householders that read the monitor at least once in a week is 26%, compared to less than 5% of non-monitor households that reported checking their meters at least once a week. However, the reading habit declines over time. Peer influence is not found to have strong impacts on behaviour change. Affordable and user friendly applications on smart phones that inform people of their consumption are seen as promising tools to raise awareness and induce behaviour chan9e. There is scope for shifting load off-peak through smart technologies that minimise impact on availability and functionality, and guarantee consumer privacy.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Chris M. Wilson & Catherine Waddams Price, 2010.
"Do consumers switch to the best supplier?,"
Oxford Economic Papers,
Oxford University Press, vol. 62(4), pages 647-668, October.
- Platchkov, L. & Pollitt, M. G. & Reiner, D. & Shaorshadze, I., 2011. "2010 EPRG Public Opinion Survey: Policy Preferences and Energy Saving Measures," Cambridge Working Papers in Economics 1149, Faculty of Economics, University of Cambridge.
- A. Meltzer & Peter Ordeshook & Thomas Romer, 1983. "Introduction," Public Choice, Springer, vol. 41(1), pages 1-5, January.
- Ian Ayres & Sophie Raseman & Alice Shih, 2009. "Evidence from Two Large Field Experiments that Peer Comparison Feedback Can Reduce Residential Energy Usage," NBER Working Papers 15386, National Bureau of Economic Research, Inc.
- Krishnamurti, Tamar & Schwartz, Daniel & Davis, Alexander & Fischhoff, Baruch & de Bruin, Wändi Bruine & Lave, Lester & Wang, Jack, 2012. "Preparing for smart grid technologies: A behavioral decision research approach to understanding consumer expectations about smart meters," Energy Policy, Elsevier, vol. 41(C), pages 790-797.
- Vassileva, Iana & Wallin, Fredrik & Dahlquist, Erik, 2012. "Understanding energy consumption behavior for future demand response strategy development," Energy, Elsevier, vol. 46(1), pages 94-100.
- Faruqui, Ahmad & Sergici, Sanem & Sharif, Ahmed, 2010. "The impact of informational feedback on energy consumption—A survey of the experimental evidence," Energy, Elsevier, vol. 35(4), pages 1598-1608.
- Platchkov, L. M. & Pollitt, M. G., 2011. "The Economics of Energy (and Electricity) Demand," Cambridge Working Papers in Economics 1137, Faculty of Economics, University of Cambridge.
When requesting a correction, please mention this item's handle: RePEc:cam:camdae:1352. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Howard Cobb)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.