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2013 EPRG Public Opinion Survey: Smart Energy Survey — Attitudes and Behaviours

Author

Listed:
  • Musiliu 0. Oseni
  • Michael G. Poilitt
  • David M. Retner
  • Laura-Lucia Richter
  • Kong Chyong

Abstract

We present results of the 2013 Energy Policy Research Group (EPRG) public opinion survey on smart metering and consumption behaviour. Our survey examines the energy consumption awareness and attitudes of the British public, the effect of peers on consumption behaviour, the potential for consumer engagement and consumer acceptance of various energy saving measures. wherever possible, comparisons were made to EPRG public opinion surveys from 2006, 2008 and 2010. The share of individuals that would not want their consumption data recorded at all has gone down from 2010 levels from 30% to 22% although numerous concerns remain. Smart devices do lead to behavioural response but the challenge is the sustainability of this behaviour change over time. The share of electricity monitor householders that read the monitor at least once in a week is 26%, compared to less than 5% of non-monitor households that reported checking their meters at least once a week. However, the reading habit declines over time. Peer influence is not found to have strong impacts on behaviour change. Affordable and user friendly applications on smart phones that inform people of their consumption are seen as promising tools to raise awareness and induce behaviour chan9e. There is scope for shifting load off-peak through smart technologies that minimise impact on availability and functionality, and guarantee consumer privacy.

Suggested Citation

  • Musiliu 0. Oseni & Michael G. Poilitt & David M. Retner & Laura-Lucia Richter & Kong Chyong, 2013. "2013 EPRG Public Opinion Survey: Smart Energy Survey — Attitudes and Behaviours," Cambridge Working Papers in Economics 1352, Faculty of Economics, University of Cambridge.
  • Handle: RePEc:cam:camdae:1352
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    File URL: http://www.econ.cam.ac.uk/research-files/repec/cam/pdf/cwpe13S2.pdf
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    References listed on IDEAS

    as
    1. Platchkov, L. M. & Pollitt, M. G., 2011. "The Economics of Energy (and Electricity) Demand," Cambridge Working Papers in Economics 1137, Faculty of Economics, University of Cambridge.
    2. Krishnamurti, Tamar & Schwartz, Daniel & Davis, Alexander & Fischhoff, Baruch & de Bruin, Wändi Bruine & Lave, Lester & Wang, Jack, 2012. "Preparing for smart grid technologies: A behavioral decision research approach to understanding consumer expectations about smart meters," Energy Policy, Elsevier, vol. 41(C), pages 790-797.
    3. A. Meltzer & Peter Ordeshook & Thomas Romer, 1983. "Introduction," Public Choice, Springer, vol. 41(1), pages 1-5, January.
    4. Faruqui, Ahmad & Sergici, Sanem & Sharif, Ahmed, 2010. "The impact of informational feedback on energy consumption—A survey of the experimental evidence," Energy, Elsevier, vol. 35(4), pages 1598-1608.
    5. Platchkov, L. & Pollitt, M. G. & Reiner, D. & Shaorshadze, I., 2011. "2010 EPRG Public Opinion Survey: Policy Preferences and Energy Saving Measures," Cambridge Working Papers in Economics 1149, Faculty of Economics, University of Cambridge.
    6. Chris M. Wilson & Catherine Waddams Price, 2010. "Do consumers switch to the best supplier?," Oxford Economic Papers, Oxford University Press, vol. 62(4), pages 647-668, October.
    7. Ian Ayres & Sophie Raseman & Alice Shih, 2009. "Evidence from Two Large Field Experiments that Peer Comparison Feedback Can Reduce Residential Energy Usage," NBER Working Papers 15386, National Bureau of Economic Research, Inc.
    8. Vassileva, Iana & Wallin, Fredrik & Dahlquist, Erik, 2012. "Understanding energy consumption behavior for future demand response strategy development," Energy, Elsevier, vol. 46(1), pages 94-100.
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    Cited by:

    1. Oseni, Musiliu O. & Pollitt, Michael G., 2017. "The prospects for smart energy prices: Observations from 50 years of residential pricing for fixed line telecoms and electricity," Renewable and Sustainable Energy Reviews, Elsevier, vol. 70(C), pages 150-160.

    More about this item

    Keywords

    Public opinion survey; consumption awareness; Electricity policy; Energy consumption behaviour; electricity monitor; Smart appliances; Supplier switching;

    JEL classification:

    • Q40 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - General
    • Q48 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Government Policy
    • Q42 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Alternative Energy Sources
    • L94 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Electric Utilities

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