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2010 EPRG Public Opinion Survey: Policy Preferences and Energy Saving Measures

Listed author(s):
  • Platchkov, L.
  • Pollitt, M. G.
  • Reiner, D.
  • Shaorshadze, I.

This paper presents results of the 2010 Electricity Policy Research Group (EPRG) public opinion survey. The survey examines the energy policy preferences and attitudes of the British public, the potential for consumer engagement and consumer acceptance of various energy demand response activities. Wherever possible, comparisons were made to EPRG public opinion surveys from 2006 and 2008. Since the global financial crisis of 2008, energy and environmental concerns have decreased in priority, and respondents are more sceptical about government interventions in electricity markets. The share of individuals reporting that they are experiencing serious hardship due to energy prices has gone down from the 2008 level. While roughly half of the respondents would agree to have detailed metered consumption information recorded by their energy providers, they are even more wary about making data available to other entities. Local ownership is a potential motivating factor for public support for local small-scale energy plants. Energy efficiency measures had higher uptake than in previous years, but the widespread measures are typically cheaper and easiest to implement. There is scope for shifting discretionary electricity load to off-peak hours through both Time-of-Use tariffs and smart appliances that require limited user intervention.

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Paper provided by Faculty of Economics, University of Cambridge in its series Cambridge Working Papers in Economics with number 1149.

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Date of creation: 26 Jul 2011
Handle: RePEc:cam:camdae:1149
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  1. Jamasb, T. & Meier, H., 2011. "Energy Spending and Vulnerable Households," Cambridge Working Papers in Economics 1109, Faculty of Economics, University of Cambridge.
  2. Platchkov, L. M. & Pollitt, M. G., 2011. "The Economics of Energy (and Electricity) Demand," Cambridge Working Papers in Economics 1137, Faculty of Economics, University of Cambridge.
  3. Kelly, S. & Pollitt, M., 2011. "The Local Dimension of Energy," Cambridge Working Papers in Economics 1114, Faculty of Economics, University of Cambridge.
  4. A. Meltzer & Peter Ordeshook & Thomas Romer, 1983. "Introduction," Public Choice, Springer, vol. 41(1), pages 1-5, January.
  5. Brophy Haney, A. & Jamasb, T. & Platchkov, L.M. & Pollitt, M.G., 2010. "Demand-side Management Strategies and the Residential Sector: Lessons from International Experience," Cambridge Working Papers in Economics 1060, Faculty of Economics, University of Cambridge.
  6. McLaren Loring, Joyce, 2007. "Wind energy planning in England, Wales and Denmark: Factors influencing project success," Energy Policy, Elsevier, vol. 35(4), pages 2648-2660, April.
  7. Chris M. Wilson & Catherine Waddams Price, 2010. "Do consumers switch to the best supplier?," Oxford Economic Papers, Oxford University Press, vol. 62(4), pages 647-668, October.
  8. A. P. Thirlwall, 1983. "Introduction," Journal of Post Keynesian Economics, Taylor & Francis Journals, vol. 5(3), pages 341-344, March.
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