IDEAS home Printed from https://ideas.repec.org/p/aug/augsbe/0221.html
   My bibliography  Save this paper

Strategic Impacts of Technology Switch-Over: Who Benefits from Electronic Commerce?

Author

Abstract

The introduction of new digital production and distribution technologies may alter the firms' strategy sets, as they are not able to commit credibly to quantity strategies anymore. Mixed oligopoly markets may emerge where some companies compete in prices, while others adjust their quantities. Using an approach first published by Reinhard Selten (1971) and developed further by Richard Cornes and Roger Hartley (2001), I calculate the Nash equilibrium of such an N-person game in a linear specification. Then I discuss the strategic effect of a technology switch-over on market performance and social welfare. A firm that introduces new technology suffers a srategic disadvantage, while consumers benefit.

Suggested Citation

  • Martin Bandulet, 2002. "Strategic Impacts of Technology Switch-Over: Who Benefits from Electronic Commerce?," Discussion Paper Series 221, Universitaet Augsburg, Institute for Economics.
    • Handle: RePEc:aug:augsbe:0221
    as

    Download full text from publisher

    File URL: https://vwl.wiwi.uni-augsburg.de/vwl/institut/paper/221.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Michael Spence, 1976. "Product Selection, Fixed Costs, and Monopolistic Competition," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 43(2), pages 217-235.
    2. Dixit, Avinash K & Stiglitz, Joseph E, 1977. "Monopolistic Competition and Optimum Product Diversity," American Economic Review, American Economic Association, vol. 67(3), pages 297-308, June.
    3. J. Yannis Bakos, 1997. "Reducing Buyer Search Costs: Implications for Electronic Marketplaces," Management Science, INFORMS, vol. 43(12), pages 1676-1692, December.
    4. Klemperer, Paul D & Meyer, Margaret A, 1989. "Supply Function Equilibria in Oligopoly under Uncertainty," Econometrica, Econometric Society, vol. 57(6), pages 1243-1277, November.
    5. Karl Morasch & Peter Welzel, 2000. "Emergence of Electronic Markets: Implication of Declining Transport Costs on Firm Profits and Consumer Surplus," Discussion Paper Series 196, Universitaet Augsburg, Institute for Economics.
    6. Xavier Vives, 2001. "Oligopoly Pricing: Old Ideas and New Tools," MIT Press Books, The MIT Press, edition 1, volume 1, number 026272040x, December.
    7. Belleflamme, Paul, 2001. "Oligopolistic competition, IT use for product differentiation and the productivity paradox," International Journal of Industrial Organization, Elsevier, vol. 19(1-2), pages 227-248, January.
    8. David M. Kreps & Jose A. Scheinkman, 1983. "Quantity Precommitment and Bertrand Competition Yield Cournot Outcomes," Bell Journal of Economics, The RAND Corporation, vol. 14(2), pages 326-337, Autumn.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Karl Morasch & Martin Bandulet, 2011. "Sharing the Market or Getting Closer for a Fight? Strategic Reaction to Reduced Trade Costs," Open Economies Review, Springer, vol. 22(4), pages 709-737, September.
    2. Karl Morasch & Martin Bandulet, 2001. "Incentives to Invest in Electronic Coordination: Under- or Overinvestment in Equilibrium?," Discussion Paper Series 200, Universitaet Augsburg, Institute for Economics.
    3. Claude d'Aspremont & Rodolphe Dos Santos Ferreira & Louis-André Gérard-Varet, 2007. "Competition For Market Share Or For Market Size: Oligopolistic Equilibria With Varying Competitive Toughness," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 48(3), pages 761-784, August.
    4. Ken-Ichi Shimomura & Jacques-François Thisse, 2012. "Competition among the big and the small," RAND Journal of Economics, RAND Corporation, vol. 43(2), pages 329-347, June.
    5. Dhingra, Swati & Morrow, John, 2017. "Efficiency in large markets with firm heterogeneity," Research in Economics, Elsevier, vol. 71(4), pages 718-728.
    6. Swati Dhingra & John Morrow, 2019. "Monopolistic Competition and Optimum Product Diversity under Firm Heterogeneity," Journal of Political Economy, University of Chicago Press, vol. 127(1), pages 196-232.
    7. Arie ten Cate & Mark Lijesen, 2004. "The Elmar model: output and capacity in imperfectly competitive electricity markets," CPB Memorandum 94, CPB Netherlands Bureau for Economic Policy Analysis.
    8. Swati Dhingra & John Morrow, 2012. "The Impact of Integration on Productivity and Welfare Distortions Under Monopolistic Competition," FIW Working Paper series 088, FIW.
    9. Meunier, Guy & Ponssard, Jean-Pierre, 2020. "Optimal policy and network effects for the deployment of zero emission vehicles," European Economic Review, Elsevier, vol. 126(C).
    10. Caplin, Andrew & Nalebuff, Barry, 1991. "Aggregation and Imperfect Competition: On the Existence of Equilibrium," Econometrica, Econometric Society, vol. 59(1), pages 25-59, January.
    11. Choné, Philippe & Linnemer, Laurent, 2020. "Linear demand systems for differentiated goods: Overview and user’s guide," International Journal of Industrial Organization, Elsevier, vol. 73(C).
    12. Kichko, Sergei & Picard, Pierre M., 2023. "On the effects of income heterogeneity in monopolistically competitive markets," Journal of International Economics, Elsevier, vol. 143(C).
    13. Haskel, Jonathan & Iozzi, Alberto & Valletti, Tommaso, 2013. "Market structure, countervailing power and price discrimination: The case of airports," Journal of Urban Economics, Elsevier, vol. 74(C), pages 12-26.
    14. Belleflamme,Paul & Peitz,Martin, 2015. "Industrial Organization," Cambridge Books, Cambridge University Press, number 9781107687899.
    15. Mikhail Golosov & Robert E. Lucas Jr., 2007. "Menu Costs and Phillips Curves," Journal of Political Economy, University of Chicago Press, vol. 115(2), pages 171-199.
    16. Thisse, Jacques-François & Zhelobodko, Evgeny & Kokovin, Sergey, 2010. "Monopolistic Competition: Beyond the CES," CEPR Discussion Papers 7947, C.E.P.R. Discussion Papers.
    17. Weiss, C.R., 2000. "Determinanten und Zyklik der Profite im produzierenden Ernährungsgewerbe Deutschlands," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 36.
    18. Escrihuela-Villar, Marc, 2011. "On Welfare Effects Of Horizontal Mergers With Product Differentiation," Journal of Economics, Finance and Administrative Science, Universidad ESAN, vol. 16(30), pages 7-12.
    19. Fujiwara, Kenji, 2009. "Environmental policies in a differentiated oligopoly revisited," Resource and Energy Economics, Elsevier, vol. 31(3), pages 239-247, August.
    20. Morasch, Karl, 2018. "Entering a foreign market: Exports, FDI or strategic alliance?," Working Papers in Economics 2018,5, Bundeswehr University Munich, Economic Research Group.

    More about this item

    Keywords

    electronic commerce; oligopoly theory; product differentiation;
    All these keywords.

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aug:augsbe:0221. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Simone Raab-Kratzmeier (email available below). General contact details of provider: https://edirc.repec.org/data/ivaugde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.