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Consumer Attitudes, Ethnicity, Lifestyle and Housing Consumption in Kampala


  • Nkote N. Isaac
  • Rachael Daisy Mirembe


Consumption behavior is about understanding human actions, which contributes to a better understanding of the rationale of the market choices of consumers. While real estates transactions are usually modeled as economic transactions, we introduce the element of ethnicity that denotes a tribal belonging and the lifestyle as predictors of housing consumption in Kampala, Uganda. The paper examined how attitudes of consumers, ethnicity and lifestyle influence the choice of residential space using a sample drawn from Kampala in a cross sectional study. The empirical findings suggest that the current pattern in housing residential consumption is explained by the dynamics of lifestyle and ethnicity of the residents of Kampala city. Finally, the findings will have policy implications for the development of real estates market that is heterogonous and diverse in Kampala.

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  • Nkote N. Isaac & Rachael Daisy Mirembe, 2011. "Consumer Attitudes, Ethnicity, Lifestyle and Housing Consumption in Kampala," ERES eres2011_273, European Real Estate Society (ERES).
  • Handle: RePEc:arz:wpaper:eres2011_273

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    References listed on IDEAS

    1. Miriam Beblo & Sven Schreiber, 2010. "The Life-Cycle Hypothesis Revisited: Evidence on Housing Consumption after Retirement," SOEPpapers on Multidisciplinary Panel Data Research 339, DIW Berlin, The German Socio-Economic Panel (SOEP).
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    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location


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