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Mergers and Concentration in Food Retailing: Implications for Performance and Merger Policy

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  • Cotterill, Ronald W.

Abstract

This research report is based upon the author's testimony before the Subcommittee on Monopolies and Commercial Law, Committee of the Judiciary, U.S. House of Representatives, on May 11, 1988. Tabulated data from the Bureau of Census and industry publications indicate that seller concentration for grocery stores and supermarkets in local Standard Metropolitan Areas (SMA) markets is increasing. Unless merger enforcement policy is tightened, horizontal mergers will accelerate this trend. This conclusion is based upon two facts: the F.T.C. finds market shares in excess of 50 percent acceptable; and very few of the nations' more than 250 SMA's are now served by such dominant firms. Research on entry barriers and seller concentration-price relationships in grocery retailing, summarized in this report suggest, from the perspective of performance, that federal merger enforcement policy is lax. Recent horizontal mergers affecting 16 SMA markets have produced leading firms with market shares in excess of 50 percent in some markets. Resulting increases in market power, the author estimates, will increase prices in these 16 SMA markets forcing consumers to pay 469 million dollars more for food each year. Policy changes called for include: returning to enforcement policy based upon empirical assessment of industrial organization; eschewing the de facto monopolization standard applied to recent mergers and returning to the incipiency standard of Section 7 of the Clayton Act; and contrary to the recent Monfort decision, allowing competitors, including targets of hostile takeovers, more access to the courts to sue on antitrust grounds to stop mergers.

Suggested Citation

  • Cotterill, Ronald W., 1989. "Mergers and Concentration in Food Retailing: Implications for Performance and Merger Policy," Research Reports 25214, University of Connecticut, Food Marketing Policy Center.
    • Handle: RePEc:ags:uconnr:25214
    DOI: 10.22004/ag.econ.25214
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    References listed on IDEAS

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    1. Cotterill, Ronald W, 1986. "Market Power in the Retail Food Industry: Evidence from Vermont," The Review of Economics and Statistics, MIT Press, vol. 68(3), pages 379-386, August.
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    1. Segerson, Kathleen, 1998. "Mandatory vs. Voluntary Approaches to Food Safety," Research Reports 25188, University of Connecticut, Food Marketing Policy Center.
    2. Cotterill, Ronald W. & Haller, Lawrence E., 1997. "An Econometric Analysis of the Demand for RTE Cereal: Product Market Definition and Unilateral Market Power Effects," Research Reports 25218, University of Connecticut, Food Marketing Policy Center.

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