Consumer and Supply Chain Dynamics in the Portuguese Organic Milk Market
This study explores consumer demand for organic milk products (OMP) and prospective developments in OMP supply chain in Portugal. Consumer demand is approached through a survey accomplished with a stratified sample of 625 consumers from the Porto Metropolitan area (north Portugal), whose population provides a broad representation of Portuguese. Likely future developments in the Portuguese OMP supply chain are established for 2015 time horizon through the Delphi technique, using a panel of 27 qualified experts from different professional backgrounds. Results show inter alia that there are among consumers significant lack of knowledge and conceptual distortion about the organic notion. Cluster analysis has led to the detection of three differentiated consumer groups. Besides, over the coming years Portugal presumably will not be capable to produce sufficient organic milk to satisfy its domestic demand which probably will reach 5% of total milk consumption by 2015 (face to 1.25% in 2008); therefore resorting to importation will continue. Moreover, average willingness to pay for OMP is expected to be by that horizon around 22% more than for conventional counterparts. For the Portuguese OMP industry, improving production efficiency and adopting best management practices appear to be prerequisite for achieving business sustainability and competitiveness.
|Date of creation:||Oct 2009|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.fooddynamics.org/|
When requesting a correction, please mention this item's handle: RePEc:ags:iefi09:59208. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.