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Laos consumer perceptions of rice quality and safety: Insights from a conjoint analysis

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  • Chialue, L.
  • Moustier, P.

Abstract

To assess the main factors influencing Lao urban consumers perception of rice quality and safety, a conjoint analysis approach was conducted based on surveys on 300 consumers in 2010. Retailing points and organic certification have a major influence. The preferred retailing point for these attributes is the wet market, followed by minimarts then mobile vendors. Improving organic certification systems and maintaining traditional markets alongside minimarts are recommended. Key words: Consumer, food quality, safety, retail outlet, conjoint analysis

Suggested Citation

  • Chialue, L. & Moustier, P., 2018. "Laos consumer perceptions of rice quality and safety: Insights from a conjoint analysis," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 276030, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae18:276030
    DOI: 10.22004/ag.econ.276030
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    2. Chamhuri, Norshamliza & Batt, Peter J., . "Exploring the Factors Influencing Consumers’ Choice of Retail Store When Purchasing Fresh Meat in Malaysia," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(3), pages 1-24.
    3. Roitner-Schobesberger, Birgit & Darnhofer, Ika & Somsook, Suthichai & Vogl, Christian R., 2008. "Consumer perceptions of organic foods in Bangkok, Thailand," Food Policy, Elsevier, vol. 33(2), pages 112-121, April.
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