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Der Milchpreis In Der Deutschen Presse: Nur „Milchkrisen“ In Der Berichterstattung?


  • Höhler, Julia
  • Hildenbrand, Andreas


Kein anderes Lebensmittel ist in Tages- und Wochenzeitungen so präsent wie Milch. Nach dem Ende der Milchquote im Jahr 2015 scheint sich die Berichterstattung jedoch verändert zu haben: Sie wird immer wieder als einseitig krisenorientiert kritisiert. Ob und wie sich die Berichterstattung verändert hat, wird im nachfolgenden Beitrag mit Hilfe einer Inhaltsanalyse sowie einer darauf aufbauenden Regressionsanalyse untersucht. Das zentrale Ergebnis ist, dass über Milchpreise insbesondere in Zeiten niedriger und stark fallender Preise berichtet wird. Ein weiteres Ergebnis ist, dass sich das Quotenende positiv auf die Anzahl der veröffentlichten Artikel auswirkt. Eine verstärkt einseitige Berichterstattung, beispielsweise zunehmend negative Kritik an den Milcherzeugern, kann jedoch nicht festgestellt werden.

Suggested Citation

  • Höhler, Julia & Hildenbrand, Andreas, 2016. "Der Milchpreis In Der Deutschen Presse: Nur „Milchkrisen“ In Der Berichterstattung?," 56th Annual Conference, Bonn, Germany, September 28-30, 2016 244869, German Association of Agricultural Economists (GEWISOLA).
  • Handle: RePEc:ags:gewi16:244869

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    References listed on IDEAS

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    3. Kempen, Markus & Witzke, Peter & Pérez Domínguez, Ignacio & Jansson, Torbjörn & Sckokai, Paolo, 2011. "Economic and environmental impacts of milk quota reform in Europe," Journal of Policy Modeling, Elsevier, vol. 33(1), pages 29-52, January.
    4. Paul C. Tetlock, 2007. "Giving Content to Investor Sentiment: The Role of Media in the Stock Market," Journal of Finance, American Finance Association, vol. 62(3), pages 1139-1168, June.
    5. Kahneman, Daniel & Knetsch, Jack L & Thaler, Richard, 1986. "Fairness as a Constraint on Profit Seeking: Entitlements in the Market," American Economic Review, American Economic Association, vol. 76(4), pages 728-741, September.
    6. Kassarjian, Harold H, 1977. " Content Analysis in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 4(1), pages 8-18, June.
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    More about this item


    Agribusiness; Berichterstattung; Inhaltsanalyse; Milchpreis; Regressionsanalyse; Agribusiness; Livestock Production/Industries;

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