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Vertrauen Als Governanceinstrument In Der Supply Chain Am Beispiel Der Deutschen Fleischwirtschaft

Listed author(s):
  • Bahlmann, Jan
  • Schulze, Birgit
  • Spiller, Achim
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    Die Koordination arbeitsteiliger Prozesse in der Wertschopfungskette kann marktlich, vertraglich oder durch vertikale Integration vollzogen werden. Im Rahmen des Markt-Hierarchie-Paradigmas der Transaktionskostentheorie ist diese Entscheidung zwischen verschiedenen Formen der contractual governance vielfach diskutiert und empirisch analysiert worden. Der vorliegende Beitrag rückt die Steuerung der Supply Chain durch Vertrauensaufbau und damit Fragen der relational governance in den Vordergrund. In einer empirischen Studie wurden 357 Schweinemaster zu ihrem Vertrauen in die abnehmenden Schlachtunternehmen befragt. Es zeigten sich deutliche Abweichungen hinsichtlich der verschiedenen Abnehmer. Überraschend ist auch, dass sich die Determinanten des Vertrauensaufbaus, die beispielhaft für zwei marktführende Schlachtunternehmen erhoben wurden, wesentlich unterscheiden.

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    Paper provided by German Association of Agricultural Economists (GEWISOLA) in its series 46th Annual Conference, Giessen, Germany, October 4-6, 2006 with number 14971.

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    Date of creation: 2006
    Handle: RePEc:ags:gewi06:14971
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    1. Frey, Bruno S & Jegen, Reto, 2001. " Motivation Crowding Theory," Journal of Economic Surveys, Wiley Blackwell, vol. 15(5), pages 589-611, December.
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