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Determinants of Trust between Buyers and Suppliers in Agribusiness: Empirical Evidence from the German Pork Sector

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  • Schulze, Birgit
  • Spiller, Achim

Abstract

There are several hints that there is lack of trust in the relationships between farmers and processors in the meat industry. To generate instruments of trust management, a survey is conducted in the German pork chain measuring the level of trust perceived by farmers as well as the antecedents of trust. Overall satisfaction, the perceived neutrality of the carcass grading system, fairness and farmer orientation are the most import factors explaining trust.

Suggested Citation

  • Schulze, Birgit & Spiller, Achim, 2006. "Determinants of Trust between Buyers and Suppliers in Agribusiness: Empirical Evidence from the German Pork Sector," 99th Seminar, February 8-10, 2006, Bonn, Germany 7719, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae99:7719
    DOI: 10.22004/ag.econ.7719
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    References listed on IDEAS

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    1. Jay B. Barney & Mark H. Hansen, 1994. "Trustworthiness as a Source of Competitive Advantage," Strategic Management Journal, Wiley Blackwell, vol. 15(S1), pages 175-190, December.
    2. Hansen, Mark H. & Morrow, J.L., Jr. & Batista, Juan C., 2002. "The Impact Of Trust On Cooperative Membership Retention, Performance, And Satisfaction: An Exploratory Study," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 5(1), pages 1-19.
    3. Harvey S. James Jr. & Michael E. Sykuta, 2006. "Farmer trust in producer- and investor-owned firms: Evidence from Missouri corn and soybean producers," Agribusiness, John Wiley & Sons, Ltd., vol. 22(1), pages 135-153.
    4. Duffy, Rachel & Fearne, Andrew, 2004. "Buyer-Supplier Relationships: An Investigation of Moderating Factors on the Development of Partnership Characteristics and Performance," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 7(2), pages 1-25.
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    Cited by:

    1. Bensemann, Jessica & Shadbolt, Nicola, 2015. "Farmers’ Choice of Marketing Strategy: A Study of New Zealand Lamb Producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(3), pages 1-33, September.

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