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Lack of Credibility in Food Markets - Driving Medium Quality Food Out of the Market

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  • Christensen, Jan
  • Graversen, Jesper T.

Abstract

Some food markets are dominated by high quality and standard quality segments, whereas medium quality products are almost absent. A modeling framework with asymmetric information regarding true quality of the products and the resulting lack of consumer confidence is presented. Uncertainty regarding the quality of alleged medium quality products provides certain consumer groups to divert consumptions away from medium quality to either standard or high quality products. These countervailing incentives explain the missing medium quality products. Empirical examples are given to motivate the model.

Suggested Citation

  • Christensen, Jan & Graversen, Jesper T., 2005. "Lack of Credibility in Food Markets - Driving Medium Quality Food Out of the Market," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24539, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae05:24539
    DOI: 10.22004/ag.econ.24539
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    References listed on IDEAS

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    1. Carl Shapiro, 1983. "Premiums for High Quality Products as Returns to Reputations," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 98(4), pages 659-679.
    2. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
    3. Lewis, Tracy R. & Sappington, David E. M., 1989. "Countervailing incentives in agency problems," Journal of Economic Theory, Elsevier, vol. 49(2), pages 294-313, December.
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