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The roles of geographical indications (PDO and PGI) on the internationalisation process of agro-food products


  • Belletti, Giovanni
  • Burgassi, Tunia
  • Manco, Elisabetta
  • Marescotti, Andrea
  • Pacciani, Alessandro
  • Scaramuzzi, Silvia


The purpose of this paper is to analyse the roles Geographical Indications (PDO and PGI) can play in the internationalisation process of some small-medium scale agri - food products from Tuscany (Italy). The analysis of the selected case studies highlighted among the driving motivations of firms for the use of PDO/PGIs on international markets both defensive roles (in particular for the function of defending from abuses in using geographical name), and offending roles against competitors (as in the case of product differentiation or exclusive right of benefiting from the reputation of origin). Besides, there is also a strictly commercial role in terms of giving an answer to the explicit request of certifications from customers. PDOs and PGIs can represent an internationalisation tool, although their effectiveness depends on several factors that rely on the characteristics of the product, of the production system (rate of fragmentation, organisation, role of collective organisations ) and of the firms in particular, as well as on the characteristics of the destination market.

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  • Belletti, Giovanni & Burgassi, Tunia & Manco, Elisabetta & Marescotti, Andrea & Pacciani, Alessandro & Scaramuzzi, Silvia, 2007. "The roles of geographical indications (PDO and PGI) on the internationalisation process of agro-food products," 105th Seminar, March 8-10, 2007, Bologna, Italy 7851, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaa105:7851
    DOI: 10.22004/ag.econ.7851

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    References listed on IDEAS

    1. Belletti, Giovanni, 1999. "Origin labelled products, reputation and heterogeneity of firms," 67th Seminar, October 28-30, 1999, LeMans, France 241035, European Association of Agricultural Economists.
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    Cited by:

    1. Tobias Chilla & Benedikt Fink & Richard Balling & Simon Reitmeier & Karola Schober, 2020. "The EU Food Label ‘Protected Geographical Indication’: Economic Implications and Their Spatial Dimension," Sustainability, MDPI, Open Access Journal, vol. 12(14), pages 1-1, July.
    2. Thanasis Kizos & Hristos Vakoufaris, 2011. "What is the extent of short food supply chains in Greece? Evidence from the cheese supply chains in the North Aegean Region," International Journal of Agricultural Resources, Governance and Ecology, Inderscience Enterprises Ltd, vol. 9(1/2), pages 48-67.
    3. Török, Áron & Maró, Zalán Márk, 2020. "A földrajzi árujelzők gazdaságtana - az empirikus bizonyítékok [The economics of geographical indicators - empirical evidence]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(3), pages 263-288.
    4. Teuber, Ramona, 2011. "Protecting Geographical Indications: Lessons learned from the Economic Literature," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 116081, European Association of Agricultural Economists.
    5. Áron Török & Lili Jantyik & Zalán Márk Maró & Hazel V. J. Moir, 2020. "Understanding the Real-World Impact of Geographical Indications: A Critical Review of the Empirical Economic Literature," Sustainability, MDPI, Open Access Journal, vol. 12(22), pages 1-1, November.
    6. Živojinović, I. & Weiss, G. & Wilding, M. & Wong, J.L.G. & Ludvig, A., 2020. "Experiencing forest products – An innovation trend by rural entrepreneurs," Land Use Policy, Elsevier, vol. 94(C).
    7. Hugo Ferrer-Pérez & Fadi Abdelradi & José M. Gil, 2020. "Geographical Indications and Price Volatility Dynamics of Lamb Prices in Spain," Sustainability, MDPI, Open Access Journal, vol. 12(7), pages 1-1, April.
    8. Tauber, Ramona & Anders, Sven M. & Langinier, Corinne, 2011. "The Economics of Geographical Indications: Welfare Implications," Working Papers 103262, Structure and Performance of Agriculture and Agri-products Industry (SPAA).
    9. Yasuo Ohe & Adriano Ciani, 2011. "Evaluation of Agritourism Activity in Italy: Facility Based or Local Culture Based?," Tourism Economics, , vol. 17(3), pages 581-601, June.
    10. Galli, Francesca & Carbone, Anna & Caswell, Julie A. & Sorrentino, Alessandro, 2011. "A Multi-Criteria Approach to Assessing PDOs/PGIs: An Italian Pilot Study," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(3), pages 1-18, December.
    11. Claudio Bellia & G. Fabiola Safonte, 2015. "Prodotti agroalimentari e segni distintivi di qualità. Dimensione economica dei prodotti contrassegnati da marchi dop/igp in forza delle normative comunitarie e strategie di valorizzazione," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 17(1), pages 81-105.
    12. Mariarosaria Agostino & Francesco Trivieri, 2016. "European Wines Exports Towards Emerging Markets. The Role of Geographical Identity," Journal of Industry, Competition and Trade, Springer, vol. 16(2), pages 233-256, June.
    13. Ohe, Yasuo & Ciani, Adriano, 2010. "Hedonic Pricing Evaluation on Agritourism Activity in Italy: Local Culture-based or Facility-based?," 116th Seminar, October 27-30, 2010, Parma, Italy 95210, European Association of Agricultural Economists.
    14. Nacka, Marina & Georgiev, Nenad & Dabovic Anastasovska, Jadranka, 2012. "The Economics Of Industrial Property Rights: Use Of Geographical Indications As A Marketing Strategy For Competitiveness Of Wine Sector In Republic Of Macedonia," 132nd Seminar, October 25-27, 2012, Skopje, Republic of Macedonia 139506, European Association of Agricultural Economists.
    15. Lili Jantyik & Áron Török, 2020. "Estimating the Market Share and Price Premium of GI Foods—The Case of the Hungarian Food Discounters," Sustainability, MDPI, Open Access Journal, vol. 12(3), pages 1-1, February.

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